Head of Member Experience & Growth Strategy

Marsh; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Mercer Ireland is seeking a commercially minded Head of Member Engagement and Strategy to define and deliver a multi-year communications and member experience strategy for our Defined Contribution proposition. You will lead data-led campaigns, optimise onboarding and lifecycle communications, and craft compelling narratives to engage members and support business growth.

You will manage end-to-end member experiences, measure impact, and present to senior stakeholders.

Qualifications

• 10+ years' experience in communications, marketing or member/customer engagement.
• Proven track record delivering multi-channel programmes and measurable engagement improvements.
• Experience in rolling out creative programmes, from strategic thinking to execution.
• Strong stakeholder and senior client management skills; comfortable presenting to executive audiences.
• Data-driven mindset with hands-on experience using segmentation and behavioural insights to change member behaviour.
• Excellent written and verbal communication skills; strong storytelling and content design capability.
• Strategic and commercial thinker who is delivery oriented.

Responsibilities

• Own and deliver the multi-year communications & engagement strategy for Mercer's DC proposition in Ireland, aligning activity to business growth targets and member outcomes.
• Devise, run and iterate data-led multi-channel campaigns and behavioural interventions to increase engagement, contribution behaviour and digital adoption.
• Lead end-to-end member experience, including strategy and thinking, moving into narrative and key messaging and then to create execution across onboarding, lifecycle communications, retirement readiness.
• Create high-impact pitch materials, proposals and thought leadership to differentiate Mercer - and represent the firm in client pitches, meetings and at external events.
• Establish measurement frameworks and reporting to quantify campaign impact and business value.
• Oversee compliance review of member communications and ensure all member communications comply with Irish pensions regulations.
• Cultivate strong relationships with wider business teams and collaborate on internal initiatives to deliver a consistent, end-to-end member journey.

Skills

Stakeholder management

Executive presentations

Storytelling

Content design

Data-driven

Segmentation

Behavioural insights

Strategic thinking

Job description

Mercer Ireland is seeking a commercially minded Head of Member Engagement and Strategy to define and deliver a multi-year communications and member experience strategy for our Defined Contribution proposition. You will lead data-led campaigns, optimise onboarding and lifecycle communications, and craft compelling narratives to engage members and support business growth.

You will manage end-to-end member experiences, measure impact, and present to senior stakeholders.