Head of Marketing

Spencer Recruitment Ltd; Dublin; On-site; EUR 150,000 - 190,000; Full time

Job summary

Spencer Recruitment Ltd partners with a leading international organisation to appoint a Head of Marketing, International. This senior role shapes brand strategy, positioning and market prioritisation across a diverse global portfolio.

You will define brand architecture across markets, develop compelling value propositions, and lead go-to-market for new products, working with Sales, Product, eCommerce and divisional teams.

Qualifications

• Senior marketing leadership experience.
• Proven track record in multi-brand international markets.
• Experience launching products across multiple markets.
• Excellent stakeholder management and communication.

Responsibilities

• Define international brand strategy and architecture.
• Establish positioning for brands across markets.
• Develop value propositions and messaging by segment.
• Lead go-to-market for new products.
• Collaborate with Product Management and Sales.
• Drive insights from markets to prioritise opportunities.
• Support wholesale, distributor, and installer channels.
• Coordinate activity across markets and governance.
• Maintain consistency across channels and touchpoints.

Skills

Brand strategy

Product marketing

International marketing

Multi-brand portfolio

Brand architecture

Go-to-market strategy

Market expansion

Stakeholder management

English proficiency

Job description

Senior Marketing Leadership Opportunity | International Markets | Hybrid

Spencer Recruitment is partnering with a leading international organisation to appoint a Head of Marketing, International.

This is a senior strategic marketing appointment with responsibility for shaping brand strategy, positioning and market prioritisation across a diverse international portfolio.

The successful candidate will define how multiple brands are positioned across different markets and channels, develop compelling product propositions and lead the go-to-market approach for new product launches.

Working closely with senior leaders across Sales, Product, eCommerce and divisional marketing teams, this person will play a key role in developing a clear and scalable international marketing strategy.

The Role

The Head of Marketing, International will take ownership of brand strategy and architecture across an international, multi-brand portfolio.

Key responsibilities will include:

• Define and develop the international brand strategy and brand architecture across multiple markets and channels.
• Establish clear positioning for individual brands within a multi-brand portfolio.
• Develop compelling value propositions, messaging and positioning by customer segment and channel.
• Translate technical product features into clear customer and commercial benefits.
• Lead the go-to-market strategy for new products and ensure effective launch readiness.
• Work closely with Product Management and Sales on new product introductions.
• Use customer, market and competitor insights to identify opportunities and prioritise international markets.
• Support wholesale, distributor and installer channels through effective trade marketing and sales enablement.
• Ensure brand strategy complements eCommerce, D2C and marketplace activity.
• Coordinate marketing activity across international markets and divisional marketing teams.
• Maintain brand consistency and governance across markets and customer touchpoints.
• Build strong relationships across a matrix organisation and influence senior stakeholders across multiple functions and markets.

The Ideal Candidate

We are particularly interested in speaking with experienced senior marketing professionals who have:

• Strong experience in brand strategy, product marketing and international marketing.
• Experience managing or positioning a multi-brand portfolio.
• Proven experience developing brand architecture and positioning across different markets and channels.
• Strong product marketing experience, including value propositions, messaging and go-to-market strategy.
• Experience launching products across multiple markets.
• Strong commercial awareness and the ability to connect marketing strategy with business growth.
• Experience working across international or European markets.
• An understanding of wholesale, distributor, installer or other B2B/B2B2C channels.
• An understanding of eCommerce, D2C and marketplace dynamics.
• Experience operating successfully within a matrix or multi-divisional organisation.
• Excellent stakeholder management and influencing skills.
• Business-level English; additional European languages would be advantageous.

Experience within HVAC, heating and cooling, consumer durables, electrical products, building products or a related product-led sector would be particularly relevant.

This is an excellent opportunity for an established senior marketer to take ownership of an international marketing agenda and play a significant role in shaping the future direction of a growing international business.