Global Head of Marketing & Brand Strategy

Spencer Recruitment Ltd; Dublin; Hybrid; EUR 150,000 - 190,000; Full time

Job summary

Spencer Recruitment Ltd partners with a leading international organisation to appoint a Head of Marketing, International. This senior role shapes brand strategy, positioning and market prioritisation across a diverse global portfolio.

You will define brand architecture across markets, develop compelling value propositions, and lead go-to-market for new products, working with Sales, Product, eCommerce and divisional teams.

Qualifications

• Senior marketing leadership experience.
• Proven track record in multi-brand international markets.
• Experience launching products across multiple markets.
• Excellent stakeholder management and communication.

Responsibilities

• Define international brand strategy and architecture.
• Establish positioning for brands across markets.
• Develop value propositions and messaging by segment.
• Lead go-to-market for new products.
• Collaborate with Product Management and Sales.
• Drive insights from markets to prioritise opportunities.
• Support wholesale, distributor, and installer channels.
• Coordinate activity across markets and governance.
• Maintain consistency across channels and touchpoints.

Skills

Brand strategy

Product marketing

International marketing

Multi-brand portfolio

Brand architecture

Go-to-market strategy

Market expansion

Stakeholder management

English proficiency

Job description

Spencer Recruitment Ltd partners with a leading international organisation to appoint a Head of Marketing, International. This senior role shapes brand strategy, positioning and market prioritisation across a diverse global portfolio.

You will define brand architecture across markets, develop compelling value propositions, and lead go-to-market for new products, working with Sales, Product, eCommerce and divisional teams.