Global Head of Marketing & Brand Strategy

Glen Dimplex Europe Holdings Ltd; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Glen Dimplex International is seeking a Head of Marketing, International to shape brand strategy and market positioning for the group’s international portfolio across Europe. You will define brand architecture, craft value propositions, and lead go-to-market and launch plans in collaboration with Product, Sales and eCommerce teams.

Location is Europe open to the successful candidate. This is a strategic leadership role with the potential to broaden marketing and budget ownership over time,

Qualifications

• Brand strategy and portfolio positioning across multiple markets.
• Ability to define brand architecture and governance for a multi-brand portfolio.
• Proven capability in developing value propositions and messaging for segments and channels.
• Business-level English essential; additional European languages welcome.

Responsibilities

• Define and own the brand strategy and architecture across the international portfolio.
• Develop compelling value propositions, messaging and positioning by segment and channel.
• Own the go-to-market and launch approach for new products, with cross-functional alignment.
• Coordinate with Product, Sales and eCommerce teams to ensure market readiness.
• Lead market prioritisation and provide insights for resource allocation.

Skills

Brand strategy

Market prioritisation

Go-to-market

Product marketing

Leadership

Cross-functional

Job description

Glen Dimplex International is seeking a Head of Marketing, International to shape brand strategy and market positioning for the group’s international portfolio across Europe. You will define brand architecture, craft value propositions, and lead go-to-market and launch plans in collaboration with Product, Sales and eCommerce teams.

Location is Europe open to the successful candidate. This is a strategic leadership role with the potential to broaden marketing and budget ownership over time,