Growth Marketer: AI‑Driven Demand Gen & ABM

Nutritics; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Work-life balance

Health & wellbeing allowance

Pension contributions

Life Assurance

Competitive salary

Corporate travel insurance

Career growth

Training & development

Supportive team

Job summary

Nutritics is redefining hospitality and foodservice with a data‑driven marketing approach. We’re building a demand generation function to fuel pipeline across UK/I and US, reporting to the Marketing Director in a hands‑on, AI‑first GTM role.

You’ll own ABM across paid search, paid social, email, and content, manage CRM/marketing automation, and drive MQLs while optimizing CAC. This hybrid role can be based in Ireland or the UK, with generous benefits and clear growth paths.

Qualifications

• 5+ years in a hands-on, technical growth, demand generation or performance marketing role in B2B SaaS or B2B tech.
• Experience building highly targeted demand gen and ABM campaign activity.
• A genuine appetite for using AI and the latest tools and tech in how you work.
• Genuine depth in CRO and A/B testing: comfortable designing statistically valid tests and thinking in systems, not just running one-off experiments.
• Hands-on management of paid media budgets across LinkedIn and Google, with a track record of optimizing for pipeline over vanity metrics.
• Comfortable owning a marketing tech stack end to end: CRM/marketing automation, analytics and attribution.
• Proven ability to source, brief and manage external agencies and freelancers as needed.
• Fluent in English, confident communicating performance data to non-marketing, commercially driven stakeholders

Responsibilities

• Demand Gen & ABM Strategy: Own and execute demand generation and ABM strategy across paid search, paid social, email, content syndication, SEO and events/webinars, driving qualified pipeline and nurturing prospects across UK/I and US target segments.
• Reporting & Analytics: Own MQL volume and CAC by segment. Report weekly to the Marketing Director with a clear, defensible line from spend to pipeline. Track ROI, cost per lead and conversion rates, and use the data to shape future campaigns.
• Systems & Martech Stack: Build and manage the marketing technology stack and infrastructure end-to-end including CRM/marketing automation platform, event tracking, GTM, GA4, heatmapping and attribution, to run nurture campaigns, track lead engagement and deliver pipeline insight to Sales.
• CRO & Testing: Design and run statistically valid A/B tests across landing pages, campaigns and lifecycle sequences, document and share learnings.
• Nurture & Retention: Own prospect and customer nurture and retention programmes in partnership with the Content Marketing Manager.
• Budget Management: Manage UK/I and US paid media budgets, optimising for pipeline contribution over volume or clicks.
• Sales & RevOps Partnership: Partner with Sales and RevOps on lead routing, scoring and pipeline review.

Skills

Demand gen

ABM

Paid media

SEO

Email marketing

Content marketing

Analytics

CRM/Marketing automation

A/B testing

Leadership

Tools

HubSpot

Pardot

Salesforce

6sense

Demandbase

Apollo.io

GA4

Google Tag Manager

Job description

Nutritics is redefining hospitality and foodservice with a data‑driven marketing approach. We’re building a demand generation function to fuel pipeline across UK/I and US, reporting to the Marketing Director in a hands‑on, AI‑first GTM role.

You’ll own ABM across paid search, paid social, email, and content, manage CRM/marketing automation, and drive MQLs while optimizing CAC. This hybrid role can be based in Ireland or the UK, with generous benefits and clear growth paths.