Demand Generation Manager

Nutritics; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Work-life balance

Health & wellbeing allowance

Pension contributions

Life Assurance

Competitive salary

Corporate travel insurance

Career growth

Training & development

Supportive team

Job summary

Nutritics is redefining hospitality and foodservice with a data‑driven marketing approach. We’re building a demand generation function to fuel pipeline across UK/I and US, reporting to the Marketing Director in a hands‑on, AI‑first GTM role.

You’ll own ABM across paid search, paid social, email, and content, manage CRM/marketing automation, and drive MQLs while optimizing CAC. This hybrid role can be based in Ireland or the UK, with generous benefits and clear growth paths.

Qualifications

• 5+ years in a hands-on, technical growth, demand generation or performance marketing role in B2B SaaS or B2B tech.
• Experience building highly targeted demand gen and ABM campaign activity.
• A genuine appetite for using AI and the latest tools and tech in how you work.
• Genuine depth in CRO and A/B testing: comfortable designing statistically valid tests and thinking in systems, not just running one-off experiments.
• Hands-on management of paid media budgets across LinkedIn and Google, with a track record of optimizing for pipeline over vanity metrics.
• Comfortable owning a marketing tech stack end to end: CRM/marketing automation, analytics and attribution.
• Proven ability to source, brief and manage external agencies and freelancers as needed.
• Fluent in English, confident communicating performance data to non-marketing, commercially driven stakeholders

Responsibilities

• Demand Gen & ABM Strategy: Own and execute demand generation and ABM strategy across paid search, paid social, email, content syndication, SEO and events/webinars, driving qualified pipeline and nurturing prospects across UK/I and US target segments.
• Reporting & Analytics: Own MQL volume and CAC by segment. Report weekly to the Marketing Director with a clear, defensible line from spend to pipeline. Track ROI, cost per lead and conversion rates, and use the data to shape future campaigns.
• Systems & Martech Stack: Build and manage the marketing technology stack and infrastructure end-to-end including CRM/marketing automation platform, event tracking, GTM, GA4, heatmapping and attribution, to run nurture campaigns, track lead engagement and deliver pipeline insight to Sales.
• CRO & Testing: Design and run statistically valid A/B tests across landing pages, campaigns and lifecycle sequences, document and share learnings.
• Nurture & Retention: Own prospect and customer nurture and retention programmes in partnership with the Content Marketing Manager.
• Budget Management: Manage UK/I and US paid media budgets, optimising for pipeline contribution over volume or clicks.
• Sales & RevOps Partnership: Partner with Sales and RevOps on lead routing, scoring and pipeline review.

Skills

Demand gen

ABM

Paid media

SEO

Email marketing

Content marketing

Analytics

CRM/Marketing automation

A/B testing

Leadership

Tools

HubSpot

Pardot

Salesforce

6sense

Demandbase

Apollo.io

GA4

Google Tag Manager

Job description

Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously.

Backed by PE investment, we're scaling rapidly across UK&I and expanding into the US market. Our ambition: to become the world's most trusted food information platform.

Nutritics is building a demand generation function to fuel our pipeline and drive revenue growth. Reporting into the Marketing Director, this is a hands-on, technical GTM role owning the strategy and execution of everything that builds qualified pipeline across UK/I and US target sectors. This includes account-based marketing, paid media, SEO, campaign infrastructure and prospect/customer nurture. You'll be commercially accountable for MQL volume and CAC, and you're AI-first in how you work.

This is a pivotal hire as Nutritics scales in UK/I & expands into the United States.

• Demand Gen & ABM Strategy: Own and execute demand generation and ABM strategy across paid search, paid social, email, content syndication, SEO and events/webinars, driving qualified pipeline and nurturing prospects across UK/I and US target segments.
• Reporting & Analytics: Own MQL volume and CAC by segment. Report weekly to the Marketing Director with a clear, defensible line from spend to pipeline. Track ROI, cost per lead and conversion rates, and use the data to shape future campaigns.
• Systems & Martech Stack: Build and manage the marketing technology stack and infrastructure end-to-end including CRM/marketing automation platform, event tracking, GTM, GA4, heatmapping and attribution, to run nurture campaigns, track lead engagement and deliver pipeline insight to Sales.
• CRO & Testing: Design and run statistically valid A/B tests across landing pages, campaigns and lifecycle sequences, document and share learnings.
• Nurture & Retention: Own prospect and customer nurture and retention programmes in partnership with the Content Marketing Manager.
• Budget Management: Manage UK/I and US paid media budgets, optimising for pipeline contribution over volume or clicks.
• Sales & RevOps Partnership: Partner with Sales and RevOps on lead routing, scoring and pipeline review.

Career Progression and Development

At Nutritics, growth is built into how we operate and we believe that the best way for our business to grow is for our people to grow. As we scale internationally with the backing of private equity investment, we create real opportunities for people to stretch their skills, take on new challenges, and shape the future of our platform and our industry.

You can expect:

• Impact and Recognition: Join a team delivering significant global growth where you can feel and see the direct impact of your individual contributions.
• Expert Collaboration: Learn from working alongside an experienced management team and market leading clients around the world.
• Structured Growth: Benefit from bi-annual performance reviews and a personalised career development plan tailored to your ambitions.
• Mentorship and Coaching: Access ongoing support and opportunities to expand your responsibilities as the business scales.
• Global Pathways: Take advantage of clear progression routes into senior leadership and specialist roles as we continue our international expansion.

The Ideal candidate will have

• 5+ years in a hands-on, technical growth, demand generation or performance marketing role in B2B SaaS or B2B tech.
• Experience building highly targeted demand gen and ABM campaign activity.
• A genuine appetite for using AI and the latest tools and tech in how you work.
• Genuine depth in CRO and A/B testing: comfortable designing statistically valid tests and thinking in systems, not just running one-off experiments.
• Hands‑on management of paid media budgets across LinkedIn and Google, with a track record of optimising for pipeline over vanity metrics.
• Comfortable owning a marketing tech stack end to end: CRM/marketing automation, analytics and attribution.
• Proven ability to source, brief and manage external agencies and freelancers as needed.
• Fluent in English, confident communicating performance data to non-marketing, commercially driven stakeholders

Highly Desireable

• Familiarity with AI‑assisted landing page builders, or hands‑on knowledge of HTML/CSS, Next.js, Supabase or Vercel, for building high‑performing landing pages
• Experience marketing into hospitality, foodservice, food retail or adjacent B2B sectors
• Experience with Pardot and/or HubSpot and Salesforce
• Familiarity with ABM platforms (e.g. 6sense, Demandbase, Apollo.io)
• Background in a scale‑up environment, building demand gen from a lean base
• Commercially minded, focused on pipeline and CAC rather than vanity metrics
• Technical, can easily navigate sales and martech stacks and is always looking for the best tools to support
• Hands‑on and execution‑focused
• Curious and testing‑led, comfortable running experiments and learning fast
• Collaborative, works well with Content, Sales, RevOps, and external partners and agencies.
• Clear communicator, comfortable reporting on performance weekly

Most Importantly

Nutritics is a people first business scaling at a world class pace, and we are looking for individuals who align with our five core values: Team First, Open Communication, No Ego, Integrity, and The Rocket. We take our mission seriously but don’t take ourselves too seriously, fostering a collaborative spirit where transparency, openness and results are valued over hierarchy. By joining us, you become part of an award winning culture that balances high speed international growth with a genuine commitment to the wellbeing and development of every team member.

Working with Nutritics

• 25 days annual leave (plus public holidays), growing the longer you stay with us.
• Genuine work‑life balance, with perks like summer hours and enhanced parenting leave.
• A generous allowance to support your health and wellbeing.
• Pension contributions matched by the company.
• Life Assurance cover.
• A competitive, market‑aligned salary package.
• Corporate travel insurance.
• Real opportunities for career growth along diverse and rewarding paths.
• Ongoing training and development to help you build your skills.
• A supportive team of experienced, knowledgeable colleagues to learn from.

Location and Hours of Work

Our weekly hours of work are 37.5 covering Monday to Friday. This is a hybrid role and we offer a lot of flexibility around core hours. Teams based in Ireland and the UK are required to work from the local office one day every two weeks.

This role can be based either in Ireland or the UK.