Global Content & Search Strategy Leader

Marsh; Dublin; Hybrid; EUR 120,000 - 170,000; Full time

Job summary

Marsh in Dublin is seeking a Digital Content and Search Lead to shape global strategy across content, SEO, and paid search, reporting to the Global Digital Marketing Lead. This senior role will define governance, operating models, and AI-enabled workflows, collaborating with regional teams to drive performance, personalization, and experimentation at scale.

You will influence platform roadmaps, analytics, and cross-functional execution while ensuring editorial standards, accessibility, and brand

Qualifications

• Experience driving and governing AI use in workflows, skills and agents including human review, quality control, and risk management.
• Experience using data, analytics, and KPIs to drive prioritization, experimentation, testing, and decision making.
• Experience with enterprise CMS platforms, search and paid search technologies, analytics tools, and AI-enabled solutions.
• Strong understanding of content governance, SEO/AEO, paid search, accessibility standards, and digital marketing best practices.
• Strong executive communication, stakeholder management, and influencing skills.

Responsibilities

• Define and own the global strategy for digital content and search governance.
• Define and scale AI-enabled workflows and agents to support end-to-end content and search enrichment, personalization, testing, QA, and continuous optimization.
• Use analytics to drive personalization, journeys, testing, optimization, and continuous improvement; establish a test-and-learn approach across content and search.
• Oversee online content governance, including editorial standards, quality, accessibility, brand alignment, localization, IA, SEO/AEO, and site health; govern paid search.
• Act as the primary governance partner to Platforms Team; ensure governance reflected in platform roadmaps and transformation initiatives.
• Collaborate with cross-functional and regional teams to align governance with execution and strategy; serve as escalation point for governance issues.
• Define, monitor, and report on global KPIs for content and search governance; provide executive insights and dashboards.
• Lead enablement and change programs to embed governance standards and AI adoption across marketing teams.
• Maintain external perspective on trends and translate insights into governance improvements.

Skills

Digital marketing leadership

AI governance

Data analytics

Executive stakeholder management

SEO & accessibility

Tools

CMS platforms

Analytics tools

AI tooling

SEO tools

Job description

Marsh in Dublin is seeking a Digital Content and Search Lead to shape global strategy across content, SEO, and paid search, reporting to the Global Digital Marketing Lead. This senior role will define governance, operating models, and AI-enabled workflows, collaborating with regional teams to drive performance, personalization, and experimentation at scale.

You will influence platform roadmaps, analytics, and cross-functional execution while ensuring editorial standards, accessibility, and brand