Marketing Content Specialist

eTeam; Dublin; Hybrid; EUR 55,000 - 85,000; Full time

Job summary

eTeam is seeking a Content Marketing Senior Analyst – SEO/AEO (EMEA South) to strengthen organic search performance across Southern Europe and emerging markets. Based in Dublin with hybrid work, you will blend data-driven insights, creative content, and AI tools to drive engagement and lead generation.

You will develop local SEO and AEO strategies, manage agencies, optimise site content, analyse performance, and lead projects using Semrush, WordPress, GA4, and Claude.

Qualifications

• 3–5+ years of experience in digital marketing, SEO, or content marketing.
• Fluency in English and either Italian or Spanish.
• Hands-on experience with WordPress, Semrush, GA4, and Google Search Console.
• Experience using AI tools such as Claude for content creation and optimisation.
• Strong project management, analytical, and stakeholder communication skills.
• Ability to collaborate effectively across multiple teams and regions.

Responsibilities

• Develop and execute local SEO and Answer Engine Optimisation (AEO) strategies.
• Manage relationships with SEO agencies and collaborate with internal web production teams.
• Optimise website content to improve local relevance, organic visibility, and conversion rates.
• Analyse organic search performance using analytics tools and communicate actionable insights.
• Lead digital marketing projects using tools such as Semrush, WordPress, and collaboration platforms.
• Leverage AI tools to create, optimise, and scale high-quality digital content.
• Experiment with new approaches, measure results, and continuously improve campaign performance.

Skills

SEO expertise

Content marketing

Digital marketing

Analytics

Stakeholder communication

Project management

Team collaboration

English fluency

English + Italian/Spanish

Tools

WordPress

Semrush

GA4

Google Search Console

Claude

Job description

We're Hiring: Content Marketing Senior Analyst – SEO/AEO (EMEA South)

Location: Dublin, Ireland

Working Model: Hybrid – 3 days per week in the office

Contract: 12 Months | January 2027 – January 2028

Are you passionate about SEO, digital content, and AI-driven marketing? We're looking for an experienced Content Marketing Senior Analyst to strengthen organic search performance, enhance digital engagement, and drive lead generation across Southern Europe and emerging markets.

This is an exciting opportunity to work with a dynamic digital marketing team, combining data-driven insights, creative content, and innovative AI tools to deliver measurable business impact.

• Develop and execute local SEO and Answer Engine Optimisation (AEO) strategies.
• Manage relationships with SEO agencies and collaborate with internal web production teams.
• Optimise website content to improve local relevance, organic visibility, and conversion rates.
• Analyse organic search performance using analytics tools and communicate actionable insights.
• Lead digital marketing projects using tools such as Semrush, WordPress, and collaboration platforms.
• Leverage AI tools to create, optimise, and scale high-quality digital content.
• Experiment with new approaches, measure results, and continuously improve campaign performance.
• 3–5+ years of experience in digital marketing, SEO, or content marketing.
• Fluency in English and either Italian or Spanish.
• Strong understanding of SEO, AEO, digital channels, and content optimisation.
• Hands‑on experience with WordPress, Semrush or equivalent SEO tools, Google Analytics 4 (GA4), and Google Search Console.
• Experience using AI tools such as Claude for content creation and optimisation.
• Strong project management, analytical, and stakeholder communication skills.
• Ability to collaborate effectively across multiple teams and regions.

Nice to Have

• Experience in B2B software or technology marketing.
• Familiarity with Salesforce products or platforms.
• Experience scaling digital marketing initiatives across multiple regions.
• Knowledge of Google algorithm updates, social media platforms, and emerging digital trends.