Global Content & Search Lead - Digital Marketing

Marsh; Dublin; Hybrid; EUR 120,000 - 170,000; Full time

Job summary

Marsh in Dublin is seeking a Digital Content and Search Lead to shape global strategy across content, SEO, and paid search, reporting to the Global Digital Marketing Lead. This senior role will define governance, operating models, and AI-enabled workflows, collaborating with regional teams to drive performance, personalization, and experimentation at scale.

You will influence platform roadmaps, analytics, and cross-functional execution while ensuring editorial standards, accessibility, and brand

Qualifications

• Experience driving and governing AI use in workflows, skills and agents including human review, quality control, and risk management.
• Experience using data, analytics, and KPIs to drive prioritization, experimentation, testing, and decision making.
• Experience with enterprise CMS platforms, search and paid search technologies, analytics tools, and AI-enabled solutions.
• Strong understanding of content governance, SEO/AEO, paid search, accessibility standards, and digital marketing best practices.
• Strong executive communication, stakeholder management, and influencing skills.

Responsibilities

• Define and own the global strategy for digital content and search governance.
• Define and scale AI-enabled workflows and agents to support end-to-end content and search enrichment, personalization, testing, QA, and continuous optimization.
• Use analytics to drive personalization, journeys, testing, optimization, and continuous improvement; establish a test-and-learn approach across content and search.
• Oversee online content governance, including editorial standards, quality, accessibility, brand alignment, localization, IA, SEO/AEO, and site health; govern paid search.
• Act as the primary governance partner to Platforms Team; ensure governance reflected in platform roadmaps and transformation initiatives.
• Collaborate with cross-functional and regional teams to align governance with execution and strategy; serve as escalation point for governance issues.
• Define, monitor, and report on global KPIs for content and search governance; provide executive insights and dashboards.
• Lead enablement and change programs to embed governance standards and AI adoption across marketing teams.
• Maintain external perspective on trends and translate insights into governance improvements.

Skills

Digital marketing leadership

AI governance

Data analytics

Executive stakeholder management

SEO & accessibility

Tools

CMS platforms

Analytics tools

AI tooling

SEO tools

Job description

Company:

Marsh

Description:

What you can expect:

Marsh is seeking candidates for the position of Digital Content and Search Lead, based out of our Dublin office.

Reporting to the Global Digital Marketing Lead, this is a senior global role accountable for setting strategy, governance, operating models and implementation across Marsh’s digital content and search ecosystem, including content marketing, organic search, paid search, and AEO.

You will also shape and drive the AI skills, workflows, agents, and operating model needed to improve content quality, search performance, personalization, experimentation, testing and optimization at scale.

This position plays a critical leadership role within Global Digital Marketing, influencing platform roadmaps, transformation initiatives, content strategy and development, and execution through clear governance, data analytics/insights, and senior stakeholder engagement. You will work closely with Practice and Regional Marketing teams to dive content best practices, performance and effective omni-channel implementation.

We will count on you to:

• Global Strategy: Define and own the global strategy, frameworks, policies, operating models and implementation approach for digital content and search (organic, AEO, paid).
• AI Strategy, Tooling & Enablement: Define and scale AI-enabled workflows and agents to support end-to-end, content and search enrichment, personalization, testing, QA, and continuous optimization.
• Data drive insights and optimization: Use analytics and audience insights to drive personalization, journeys, testing, optimization, and continuous improvement. Establish a test-and-learn approach across content and search, including A/B testing, measurement, and scaling of winning approaches.
• Governance: Oversee online content governance, including editorial standards, quality, accessibility, brand alignment, localization, IA, SEO/AEO, and site health. Own global paid search governance, including standards, agency roster, controls, reporting, and performance oversight.
• Platforms, Tools & Operating Model Alignment: Act as the primary governance partner to the Platforms Team, influencing CMS workflows, templates, componentry, and tooling to support scalable, governed content and search execution. Ensure governance requirements are reflected in platform roadmaps and transformation initiatives.
• Cross-Functional & Regional Collaboration: Work closely with digital execution (web, email, PPC), Digital Transformation, Platforms, and Practice/Regional Marketing teams to align governance with execution, transformation programs, and regional needs. Serve as a senior escalation and contact point for governance-related issues.
• Performance Management & Executive Reporting: Define, monitor, and report on global KPIs for content and search governance, including compliance, accessibility, quality, performance, adoption, and operational efficiency. Deliver clear executive-level insights, dashboards, and recommendations to senior management.
• Enablement, Change & Adoption: Lead global enablement and change programs to embed governance standards, search best practices, and AI adoption across marketing teams. Develop guidance, training, and communications to support consistent understanding and application.
• Continuous Improvement & External Perspective: Maintain a strong external perspective on industry trends, regulatory developments, and emerging technologies. Translate insights into practical improvements to governance frameworks, operating models, and tooling.

What you need to have:

The ideal candidate will be an experienced digital marketing leader with the credibility to operate at senior and executive levels across a global organization. Ideally, you will have:

• Experience driving and governing AI use in workflows, skills and agents including human review, quality control, and risk management.

• Experience using data, analytics, and KPIs to drive prioritization, experimentation, testing, and decision making.

• Experience with enterprise CMS platforms, search and paid search technologies, analytics tools, and AI-enabled solutions.

• Strong understanding of content governance, SEO/AEO, paid search, accessibility standards, and digital marketing best practices.

• Strong executive communication, stakeholder management, and influencing skills.

• undefined

What makes you stand out:

• Experience managing global teams in complex, matrixed environments.
• Previous experience in a global financial services/professional services organisation.
• Working knowledge/interest in cutting edge AI tools.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can collaborate with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, Traveller community, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable support to any candidate with a disability/health condition to allow them to fully participate in the recruitment process. We welcome candidates to contact us at [e-mail] to discuss any specific needs.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.