Global Brand Strategy & Communications Director

Mark Anthony Brands International; Dublin; Hybrid; EUR 180,000 - 260,000; Full time

Job summary

Mark Anthony Brands International is seeking a Global Director Of Brand Strategy & Comms – White Claw to lead the global brand strategy and communications framework. You will unite markets, guide agency partners, and drive activation that strengthens brand equity and commercial growth.

You will own global brand positioning, narrative, and governance, partnering with market leads to ensure consistent activation and measurable impact.

Qualifications

• 12+ years of global marketing leadership experience.
• Proven track record building brand positioning grounded in consumer insight.
• Strong commercial understanding of how brand strategy translates to growth.
• Executive influence, governance and budget ownership.

Responsibilities

• Set global brand positioning, architecture and comms strategy.
• Lead agency partners, governance and reputation management.
• Build integrated platforms across PR, social, partnerships and activations.
• Deliver brand toolkits for global activation.
• Lead high-performing global brand and communications team.

Skills

12+ years experience

Global brand positioning

Strategy development

Executive influence

Agency leadership

Brand storytelling

Cross-market activation

Brand governance

Leadership of teams

Job description

Mark Anthony Brands International is seeking a Global Director Of Brand Strategy & Comms – White Claw to lead the global brand strategy and communications framework. You will unite markets, guide agency partners, and drive activation that strengthens brand equity and commercial growth.

You will own global brand positioning, narrative, and governance, partnering with market leads to ensure consistent activation and measurable impact.