Global Brand Strategy & Communications Director

Mike’s Hard Lemonade Co.; Dublin; Hybrid; EUR 150,000 - 180,000; Full time

Job summary

Mark Anthony Brands in Ireland seeks a Global Director Of Brand Strategy & Comms to lead White Claw’s global brand strategy and communications. You will define positioning, partner with markets, and drive activation to boost commercial performance across channels and regions.

You will manage an agency ecosystem, build governance, and lead a high-performing team, ensuring consistency of brand narrative while scaling to new markets, including the U.S., with a strong focus on growth and reputation.

Qualifications

• 12+ years’ experience driving large scale global marketing programs.
• Proven experience building global brand positioning and strategy, grounded in consumer insight.
• Strong commercial understanding of how brand strategy is executed in market to drive growth.
• Senior global communications leadership and strong reputation judgement.
• Executive influence, measurement discipline and budget ownership.
• Direct experience of leading and developing high performing teams.
• Creativity, resilience, pace and an owner mindset.

Responsibilities

• Set the global brand positioning, architecture and comms strategy for White Claw, grounded in consumer and category insight.
• Build brand strategy with a clear line of sight to in market activation, partnering with market teams to drive commercial performance.
• Build integrated brand platforms across PR, earned media, social, creators, partnerships, experiences and brand activity.
• Deliver actionable brand, comms and activation toolkits to be implemented globally.
• Lead agency partners, communications governance, issues preparedness and reputation response.
• Build and lead a high performing global brand and communications team with clear outputs, priorities and standards.
• Develop and implement our brand purpose ecosystem globally, driving consistency at the point of activation.
• Annual brand, comms and activation toolkits delivered on time and in full;
• Improve global brand health and equity scores in priority markets.
• Grow earned reach, share of voice, message pull through and local cultural relevance.
• Demonstrate brand strategy contribution to commercial performance, supporting top and bottom-line growth globally.

Skills

Global brand strategy

Agency management

Executive leadership

Brand governance

Job description

Mark Anthony Brands in Ireland seeks a Global Director Of Brand Strategy & Comms to lead White Claw’s global brand strategy and communications. You will define positioning, partner with markets, and drive activation to boost commercial performance across channels and regions.

You will manage an agency ecosystem, build governance, and lead a high-performing team, ensuring consistency of brand narrative while scaling to new markets, including the U.S., with a strong focus on growth and reputation.