Global Brand Strategy & Communications Director

Mark Anthony Brands International Unlimi; Dublin; Híbrido; EUR 150.000 - 190.000; Jornada completa

Descripción de la vacante

Mark Anthony Brands is seeking a senior leader to own global brand strategy and communications for White Claw. You will shape positioning, lead the agency roster, and drive activation across markets to grow brand equity and commercial performance.

In this role you will unite markets and channels, manage a global team, and ensure governance and consistency of brand narratives while upholding the company’s purpose and standards.

Formación

• 12+ years’ experience driving large scale global marketing programs.
• Proven experience building global brand positioning grounded in consumer insight.
• Strong commercial understanding of how brand strategy is executed in market to drive growth.
• Senior global communications leadership with strong reputation judgement.
• Executive influence, measurement discipline and budget ownership.
• Direct experience of leading and developing high performing teams.
• Creativity, resilience, pace and an owner mindset.
• Experience supporting global brands with focus on the U.S. market is highly desirable.

Responsabilidades

• Set the global brand positioning, architecture and comms strategy for White Claw, grounded in consumer and category insight.
• Build brand strategy with a clear line of sight to in market activation, partnering with market teams to drive commercial performance.
• Build integrated brand platforms across PR, earned media, social, creators, partnerships, experiences and brand activity.
• Deliver actionable brand, comms and activation toolkits to be implemented globally.
• Lead agency partners, communications governance, issues preparedness and reputation response.
• Build and lead a high performing global brand and communications team with clear outputs, priorities and standards.
• Develop and implement our brand purpose ecosystem globally, driving consistency at the point of activation.

Conocimientos

Brand strategy

Consumer insight

Leadership

Budget ownership

Global marketing

Agency management

Market activation

Communication leadership

U.S. market focus

Descripción del empleo

Mark Anthony Brands is seeking a senior leader to own global brand strategy and communications for White Claw. You will shape positioning, lead the agency roster, and drive activation across markets to grow brand equity and commercial performance.

In this role you will unite markets and channels, manage a global team, and ensure governance and consistency of brand narratives while upholding the company’s purpose and standards.