Fitness Director

Crunch, LLC; Ireland; Remote; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

Bonus based on performance

Dental insurance

Employee discounts

Job summary

Crunch Fitness in Ireland is seeking a Fitness Director to lead revenue growth and member engagement across the club’s personal training services. You will coach the sales process, drive kickoff events, and ensure high-quality programming with a focus on client journey and retention.

You will hire, train, and develop a team of Personal Trainers, maintain standards, and manage schedules, KPIs, and compliance. This salaried role emphasizes leadership, execution, and a culture of service.

Qualifications

• Leadership experience in fitness or service organization.
• Strong sales and client-acquisition skills.
• Experience coaching and developing trainers.

Responsibilities

• Meet and exceed sales and client retention goals.
• Sell directly via kickoff events and personal training sales.
• Coach and mentor Personal Trainers; manage schedules and resources.
• Lead client journey and ensure high-quality training programs.

Skills

Leadership

Sales

Coaching

Client service

Team management

Job description

Benefits:

• Free gym membership
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts

Fitness Director

Job Description & Performance Expectations

The primary objective of the Fitness Director is to maximize the number of members who participate in, and as a result retain, our paid Personal Training services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals. This is a salaried exempt position.

The Fitness Director will achieve these objectives by managing and coaching the front-end selling process of the CrunchOne Kickoff, managing and coaching the delivery of personal training services, and owning the client experience by guiding each member's journey through our personal training and paid programming.

The Fitness Director is responsible for communicating and upholding company standards and leading by example. The Fitness Director will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness, and cleanliness.

HOURS

• Monday – Friday: 9:00 AM – 6:00 PM (or 10:00 AM – 7:00 PM based on club needs)
• Last Saturday of the month: half day for closeout and events

RESPONSIBILITIES & EXPECTATIONS

Sales & Revenue Performance

• Meet and exceed new client acquisition and existing client retention goals
• Sell directly by performing CrunchOne Kickoffs
• Coach, role play, and guide individual personal trainer direct reports on how to sell
• Manage schedules and direct resources as informed by the various KPIs

Member Experience & Client Journey

• Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
• Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific rationale

Leadership & Team Development

• Hire, train, and manage a team of qualified Personal Trainers
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals

Coaching & Client Servicing Expectations

The primary responsibility of the Fitness Director is leadership and business development. Accordingly:

• Client servicing is limited to no more than 5 personal training clients
• Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth

Confidential — Internal Use Only

Operations, Administration & Compliance

• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Ensure accurate administration of Personal Training services including, but not limited to, usage of the Enhance program, goal tracking, measurement tracking, program design, and progress reports
• Maintain reports and data for clarity into performance of the business
• Communicate takeaways and plans for improvement to the General Manager

These duties and responsibilities may change at any time.