EMEA Demand & Field Marketing Director (NewCo)

Docusign; Dublin; Hybrid; EUR 140,000 - 210,000; Full time

Job summary

Docusign is seeking a seasoned Director of Demand & Field Marketing for NewCo in EMEA. You will own regional strategies to build scalable programs, partner across teams, and accelerate pipeline growth.

The role requires leading cross-functional planning, shaping messaging, and delivering end-to-end campaigns across multiple channels. The position emphasizes collaboration with HQ marketing, product marketing, and regional marketers to localise programs and drive sustainable demand.

Qualifications

• 12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing or a related business leadership role.
• Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions.
• Experience leading cross-functional planning, business reviews, accountability frameworks and operating rhythms, including insight gathering, action tracking and performance follow-up.
• Experience partnering with Sales Development, Market Development, Sales Leaders, Product Marketing, Product-Led Growth, Partner Marketing and regional marketing teams to drive pipeline and sales performance.
• Experience using data, customer insight and performance metrics to identify opportunities, improve conversion and make decisions.

Responsibilities

• Own the EMEA NewCo marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions, using data and insights to define audiences, objectives, messaging, offers, channels, KPIs and expected impact
• Lead the NewCo Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content and sales-led outbound programs to drive demand, nurture prospects, improve inbound conversion and support SDR, MDR and AE prospecting
• Translate prospect personas, business challenges, buying triggers and objections into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities with Digital, Web, Performance Marketing, PLG and HQ partners to improve discoverability and increase qualified web traffic, engagement and conversion
• Establish operating partnerships with SDR leadership and key stakeholder teams including Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing and Partner Marketing to align conversion KPIs, service-level agreements, follow-up, sequence testing, customer journeys and sales-assisted execution
• Work in lock step with the UKI, France and DACH CBU marketers to shape and localise programs, coordinate country execution and manage the regional portfolio through clear actions, owners, next steps, expected impact, risks and blockers
• Identify and optimise the levers that generate pipeline, and run monthly NewCo business reviews covering traffic, engagement, handraisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned and actions for the next cycle

Skills

Demand generation

B2B SaaS

Cross-functional leadership

Data-driven decisions

Marketing strategy

Pipeline growth

Education

Bachelor's degree

MBA

Job description

Docusign is seeking a seasoned Director of Demand & Field Marketing for NewCo in EMEA. You will own regional strategies to build scalable programs, partner across teams, and accelerate pipeline growth.

The role requires leading cross-functional planning, shaping messaging, and delivering end-to-end campaigns across multiple channels. The position emphasizes collaboration with HQ marketing, product marketing, and regional marketers to localise programs and drive sustainable demand.