Director, Demand & Field Marketing – New Business, EMEA

DocuSign, Inc.; Leinster; Hybrid; EUR 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

DocuSign, Inc. is seeking an experienced Director of Demand & Field Marketing for the EMEA region to lead scaled prospect programs and drive new business pipeline.

You will translate audience needs into messaging, content requirements and integrated campaign blueprints that country teams can localise and execute. Reporting to the Senior Director, Demand & Field Marketing, this role collaborates with Product-Led Growth, HQ marketing, Sales Development, and regional marketers to improve traffic,

Qualifications

• Bachelor's degree in business, marketing or related field.
• 12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing or a related leadership role.
• Experience designing end-to-end new-logo or prospect acquisition programs across multiple channels.
• Experience leading cross-functional planning and operating rhythms with insight gathering and performance follow-up.
• Experience partnering with Sales Development, Market Development, Sales Leaders and Product Marketing to drive pipeline.

Responsibilities

• Own the EMEA NewCo marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions.
• Lead the NewCo Big Rock initiative and build integrated program blueprints across email, in-product communications, webinars, events, paid media, content and outbound programs.
• Translate personas and buying triggers into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities.
• Establish operating partnerships with SDR leadership and key stakeholder teams to align KPIs, SLAs, follow-up, and customer journeys.
• Work with UKI, France and DACH marketers to localise programs and manage regional portfolio with clear actions and risks.
• Identify and optimise levers that generate pipeline and run monthly NewCo business reviews covering traffic, engagement, meetings and pipeline GNACV.

Skills

B2B SaaS

Demand generation

Field marketing

Growth marketing

Cross-functional leadership

Analytics & insights

Education

Bachelor's degree in business or related field

MBA

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As Director, Demand & Field Marketing - NewCo, EMEA, you will own the regional strategy for scaled prospect programs that create and accelerate new business pipeline and increase Intelligent Agreement Management attachment to new business opportunities. You will translate prospect needs and business challenges into audience strategies, messaging, content requirements and integrated campaign blueprints that country teams can localise and execute. You will partner closely with Product-Led Growth, HQ marketing, Sales Development, Market Development, Account Executives, Product Marketing, Performance Marketing, Events and the UKI, France and DACH CBU marketers to improve traffic, engagement, conversion and pipeline outcomes.

This position is an individual contributor role reporting to the Senior Director, Demand & Field Marketing.

Responsibility

• Own the EMEA NewCo marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions, using data and insights to define audiences, objectives, messaging, offers, channels, KPIs and expected impact

• Lead the NewCo Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content and sales-led outbound programs to drive demand, nurture prospects, improve inbound conversion and support SDR, MDR and AE prospecting

• Translate prospect personas, business challenges, buying triggers and objections into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities with Digital, Web, Performance Marketing, PLG and HQ partners to improve discoverability and increase qualified web traffic, engagement and conversion

• Establish operating partnerships with SDR leadership and key stakeholder teams including Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing and Partner Marketing to align conversion KPIs, service-level agreements, follow-up, sequence testing, customer journeys and sales-assisted execution

• Work in lock step with the UKI, France and DACH CBU marketers to shape and localise programs, coordinate country execution and manage the regional portfolio through clear actions, owners, next steps, expected impact, risks and blockers

• Identify and optimise the levers that generate pipeline, and run monthly NewCo business reviews covering traffic, engagement, handraisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned and actions for the next cycle

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor's degree in business, marketing or a related field, or equivalent relevant experience
• 12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing or a related business leadership role
• Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions
• Experience leading cross-functional planning, business reviews, accountability frameworks and operating rhythms, including insight gathering, action tracking and performance follow-up
• Experience partnering with Sales Development, Market Development, Sales Leaders, Product Marketing, Product-Led Growth, Partner Marketing and regional marketing teams to drive pipeline and sales performance
• Experience using data, customer insight and performance metrics to identify opportunities, improve conversion and make decisions

Preferred

• MBA or other advanced degree
• Cloud or SaaS marketing experience in a multi-market or international organisation
• Knowledge of multiple sales methodologies, sales techniques and sales best practices, with experience applying them to improve marketing-to-sales conversion and pipeline outcomes
• Proven track record of improving pipeline creation, conversion, sales performance or revenue outcomes
• Experience with SEO, GEO, AIO, digital demand generation, product-led growth or partner-led growth
• Exceptional communication, interpersonal and collaboration skills, with the ability to build relationships and influence across all levels of a cross-functional organisation
• Proactive, action-oriented approach with strong problem-solving skills and comfort working through ambiguity

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

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