Director, Demand & Field Marketing - EMEA NewCo

DocuSign, Inc.

Dublin

Hybrid

EUR 150,000 - 210,000

Full time

2 days ago

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Benefits offered by this job

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Job summary

DocuSign in Ireland seeks a Director, Demand & Field Marketing - NewCo for EMEA to own regional strategy, scaling prospect programs and accelerating new business pipeline. You will translate needs into audience strategies, messaging and integrated campaigns and partner with HQ marketing and regional teams to localize and execute across channels.

This individual contributor role reports to the Senior Director, Demand & Field Marketing and requires strong cross-functional leadership, global

Qualifications

Bachelor's degree in business, marketing or a related field, or equivalent relevant experience
12+ years of experience in B2B SaaS, cloud technology, demand generation, field marketing, growth marketing or a related business leadership role
Experience designing and implementing end-to-end new-logo or prospect acquisition programs across multiple channels and sales motions
Experience leading cross-functional planning, business reviews, accountability frameworks and operating rhythms, including insight gathering, action tracking and performance follow-up
Experience partnering with Sales Development, Market Development, Sales Leaders, Product Marketing, Product-Led Growth, Partner Marketing and regional marketing teams to drive pipeline and sales performance
Experience using data, customer insight and performance metrics to identify opportunities, improve conversion and make decisions

Responsibilities

Own the EMEA NewCo marketing strategy, quarterly plans and program roadmap across Sales-Led, PLG and partner motions, using data and insights to define audiences, objectives, messaging, offers, channels, KPIs and expected impact
Lead the NewCo Big Rock initiative and build integrated, repeatable program blueprints across email, in-product communications, webinars, events, paid media, content and sales-led outbound programs to drive demand, nurture prospects, improve inbound conversion and support SDR, MDR and AE prospecting
Translate prospect personas, business challenges, buying triggers and objections into differentiated messaging and content requirements, while shaping SEO, GEO and AIO priorities with Digital, Web, Performance Marketing, PLG and HQ partners to improve discoverability and increase qualified web traffic, engagement and conversion
Establish operating partnerships with SDR leadership and key stakeholder teams including Product-Led Growth, HQ Marketing, Sales Development, Market Development, Sales Leadership, Product Marketing, Performance Marketing and Partner Marketing to align conversion KPIs, service-level agreements, follow-up, sequence testing, customer journeys and sales-assisted execution
Work in lock step with the UKI, France and DACH CBU marketers to shape and localise programs, coordinate country execution and manage the regional portfolio through clear actions, owners, next steps, expected impact, risks and blockers
Identify and optimise the levers that generate pipeline, and run monthly NewCo business reviews covering traffic, engagement, handraisers, meetings, conversion, SQOs, pipeline GNACV, closed-won GNACV influence, IAM attachment, ROI, lessons learned and actions for the next cycle