E‑Commerce Growth Lead — AI‑Driven & CRO Champion

Choice Stores; Ashbourne; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Competitive Salary

20 days annual leave

Internal promotions

Office environment

Employee Assistance Program

Staff discount

Well-being initiatives

Growth opportunities

Job summary

Choice Stores is seeking an E-commerce Manager to own and grow its online sales channels. You will optimise campaigns, products and promotions in partnership with Marketing and Business Systems teams, using AI-driven tools and data analytics to drive performance.

Lead operations, CRO, and campaign execution while ensuring brand alignment and a seamless customer journey across all digital touchpoints.

Qualifications

• Ambitious, self-motivated individuals who thrive in a collaborative environment.
• Strong communication, organisational, and problem-solving skills.
• Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Strong knowledge of paid digital marketing channels and optimisation tactics.
• Familiarity with AI tools for content, CRO, and analytics.
• Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
• Ability to manage multiple projects, deadlines, and stakeholders.
• High attention to detail and an ability to thrive in a fast-paced retail environment.
• Passion for retail and an appetite for delivering growth.

Responsibilities

• Own the online store's day-to-day operations including listings, merchandising, pricing and promotions.
• Ensure all content meets brand guidelines and maintains stock visibility and accuracy.
• Lead paid campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
• Implement AI-driven A/B testing for creative, targeting and landing pages.
• Develop remarketing and personalised targeting strategies using customer data.
• Analyze traffic, funnels, and checkout to identify and fix drop-offs.
• Translate marketing concepts into high-performing online executions and landing pages.
• Collaborate with Marketing and Business Systems teams to ensure alignment and data readiness.

Skills

E-commerce management

Digital marketing

Analytics

AI tool familiarity

Project management

Team collaboration

Communication

Retail passion

Tools

Shopify

Magento

WooCommerce

Google Analytics

Tag Manager

Job description

Choice Stores is seeking an E-commerce Manager to own and grow its online sales channels. You will optimise campaigns, products and promotions in partnership with Marketing and Business Systems teams, using AI-driven tools and data analytics to drive performance.

Lead operations, CRO, and campaign execution while ensuring brand alignment and a seamless customer journey across all digital touchpoints.