Digital and ECommerce Manager

Alternatives; Dublin; On-site; EUR 52,000 - 74,000; Full time

Benefits offered by this job

Pension Contribution

Staff Discounts

Permanent

Job summary

Alternatives is seeking a Digital & E-commerce Manager to own the online presence, website and growth for our Irish family-run business in Dublin. You’ll drive e‑commerce performance, SEO, content and digital marketing to improve customer journeys and conversions.

You’ll work on-site with cross‑functional teams, coordinate with external vendors and use data to continuously optimise the online experience and commercial results.

Qualifications

• Essential requirement: 3+ years' experience in e-commerce or website management.
• Broad digital marketing experience across SEO, Google Ads, Meta, email marketing, social media and digital campaigns.
• Strong experience with WordPress, Shopify or a similar CMS.
• Strong knowledge of SEO, Google Analytics and Google Search Console.
• Experience managing product content, e-commerce functionality and online customer journeys.
• Experience with digital advertising, email marketing and social media platforms.
• Commercially minded, analytical and comfortable using data to drive decisions.
• A proactive, problem-solving approach with the ability to work independently and take ownership.
• Full driving licence and access to your own car is preferred.

Responsibilities

• Take ownership of the day-to-day management and improvement of the company’s digital, website and e-commerce operations.
• Manage and optimise online enquiries, quote requests and orders, coordinating with Sales, Operations, Logistics and Customer Service.
• Drive digital marketing activity across SEO, Google profiles, Ads, Meta, email marketing and social campaigns.
• Create and manage website content, product listings, FAQs and promotions across digital channels.
• Monitor website performance using analytics and reporting to identify opportunities for improvement.

Skills

E-commerce management

Digital marketing

Data-driven decisions

Independent working

Tools

WordPress

Shopify

CMS

Job description

Our client is a growing, family-run Irish business specialising in high-quality utility, garden and storage products. With two Dublin locations and a thriving e-commerce operation, the business has built a strong reputation for quality, value, customer service and product expertise.

As the business continues to grow, they are now seeking a Digital & E-commerce Manager to take ownership of their online presence, website, and drive further digital and commercial growth. This is a hands-on role with responsibility for the e-commerce performance, SEO, digital marketing, content and the overall online customer journey.

The Role

You will take ownership of the day-to-day management and continuous improvement of the company’s digital, website and e-commerce operations, ensuring the website is engaging, technically robust and commercially effective.

Key Responsibilities

• Take ownership of the company website and e-commerce platform, ensuring products, pricing, specifications, imagery and customer-facing content are accurate, engaging and up to date.
• Build and maintain new website pages, product listings, galleries, quote forms, booking tools and other functionality designed to improve the customer journey and drive conversions.
• Manage and optimise online enquiries, quote requests and orders, working closely with Sales, Operations, Logistics and Customer Service to ensure a seamless customer experience and effective fulfilment.
• Drive digital marketing activity across SEO, Google Business Profile, Google Ads, Meta, social media and email marketing, including the development of promotional and seasonal campaigns.
• Create and manage website, product, blog, FAQ and promotional content, ensuring strong copy, imagery and consistent presentation across digital channels.
• Monitor website and e-commerce performance using Google Analytics, Search Console and other tools, reporting on traffic, leads, conversions and customer behaviour and identifying opportunities for improvement.
• Identify and resolve technical, UX and content issues, including broken links, website performance and third-party integrations, while supporting ongoing website development.
• Work closely with purchasing, inventory, retail showroom and installation teams to ensure online demand, stock levels, promotions and product information remain aligned.
• Coordinate with external developers, photographers, designers and other suppliers where required.
• Use customer feedback, market trends and performance data to continuously improve the online experience and identify new opportunities for digital and commercial growth.
• Take ownership of digital projects and priorities, making informed decisions and adapting quickly within a growing, entrepreneurial business.

What You’ll Need

• Essential requirement: 3+ years' experience in e-commerce or website management, with strong hands-on responsibility for an online platform.
• Broad digital marketing experience across areas such as SEO, Google Ads, Meta, email marketing, social media and digital campaigns.
• Strong experience with WordPress, Shopify or a similar CMS.
• Strong knowledge of SEO, Google Analytics and Google Search Console.
• Experience managing product content, e-commerce functionality and online customer journeys.
• Experience with digital advertising, email marketing and social media platforms.
• Commercially minded, analytical and comfortable using data to drive decisions.
• A proactive, problem-solving approach with the ability to work independently and take ownership.
• Full driving licence and access to your own car is preferred.

The Opportunity

This is an excellent opportunity for a commercially minded digital and website professional to take genuine ownership of an established Irish business's digital and e-commerce growth, with the scope to make a tangible impact across website performance, customer experience and online sales.

What’s on offer:

• Pension Contribution
• Staff Discounts
• Permanent

Please note, this role is based fully on-site.