Director of Sales

Dalata Hotel Group plc; Dublin; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Free meals on duty

50% Off F&B in all properties

Rooms at Dalata hotels rate (€60)

30% Off Friends & Family rate

Extra annual leave day (up to 5)

Employee Assistance Programme

Cycle to Work/Transport schemes

Pension access via HR

Dalata Academy development

Staff events and charity activities

Job summary

Dalata Hotel Group plc is seeking a Director of Sales to lead the Dublin portfolio across four hotels. You will drive key accounts, strategy, and revenue opportunities with senior management.

You'll manage multi-site sales activities, mentor the sales team, and collaborate with marketing and revenue teams to maximise occupancy and rate parity in a competitive Dublin market. The role requires a strategic, customer-focused leader with a strong network in corporate travel.

Qualifications

• Minimum 3 years’ experience as Assistant Director of Sales/Sales Manager.
• Multi-site experience is an advantage.
• Strong leadership and team management skills.
• Effective communicator with commercial awareness.
• Analytical mindset; understands KPIs and market trends.
• Excellent organisation and planning; sales-focused and results-driven.
• Knowledge of the Dublin market essential.

Responsibilities

• Build and maintain relationships with assigned accounts to drive loyalty.
• Lead and implement lead generation across the hotels.
• Represent hotels at sales meetings and events.
• Utilise CRM, BI tools, and market intelligence for efficiency.
• Develop national and global corporate account relationships.
• Participate in telesales, calls, entertaining, fam trips, and overseas trips as needed.
• Identify new opportunities in line with hotel strategy.
• Collaborate with Account Management to secure opportunities using Dalata processes.
• Monthly tracking of corporate accounts and reports.

Job description

Director of Sales

This role will be responsible for four Dublin properties, Clayton Hotel Ballsbridge, Clayton Hotel Charlemont, Maldron Hotel Merrion Road, Maldron Hotel Kevin Street.

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Extra annual leave day for every year worked (5 days to maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events

Key Duties and Responsibilities

• Building and maintaining strong relationships with assigned number of accounts, ensuring a high level of customer satisfaction and loyalty.
• Support & adopt a culture of lead generation across the hotels.
• Represent the hotels at sales team meetings, internal & external customer led events as appropriate.
• Adoption of all available tools to support efficient ways of working including CRM, BI Tool, Market Intelligence Tools and Solver.

Customer Facing- Owned Segments

• Develop and nurture relationships for the hotels with assigned number of national & global corporate accounts through ongoing account management.
• To participate fully in all sales activities including telesales, sales calls, corporate entertaining, fam trips, social events, and overseas sales trips, as necessary.
• Identification and management of new opportunities in your market in line with hotel strategy and across the wider Dalata portfolio.
• Collaborate with Account Management Team to nurture existing, and secure new opportunities following the Dalata sales process.

Planning & Forecasting

• Undertake monthly corporate tracking of assigned corporate accounts in the hotels to monitor production and more importantly to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & ad hoc reports.
• Execute activity from quarterly activity plans.

Team Management

• Regular engagement with assigned direct reports on their performance
• Manage, mentor and coach M&E Teams
• Represent the sales team at agreed internal meetings

Requirements:

• Minimum 3years’ experience working as an Assistant Director of Sales/Sales Manager
• Multi-site experience is a distinct advantage
• Strong leadership skills & experience of managing a team
• Effective communicator
• Be commercially aware with strong analytical skills, beable to understand key business indicators and competitive trends
• Excellent organisation and planning skills
• Sales focused and results driven
• Knowledge of the Dublin market essential