Digital Marketing Specialist - Campaigns, Web & Events

Allianz Popular SL.; Blackrock; On-site; EUR 40,000 - 56,000; Full time

Job summary

Allianz Global Life in Dublin is seeking a Digital Marketing Specialist to support execution of marketing initiatives across Irish and other markets. Reporting to the Marketing Manager, the role covers digital, campaigns, events, content and agency management, with a focus on delivering aligned activity.

The ideal candidate has a minimum of 3 years’ experience in marketing and strong knowledge of digital disciplines, including SEO, SEM, social media, email marketing and analytics.

Qualifications

• Minimum of 3 years of experience in a marketing role.
• Strong knowledge of digital marketing disciplines, including SEO, SEM, social media, email marketing and analytics.

Responsibilities

• Support the development and delivery of marketing plans for Ireland and other markets, ensuring activity aligns with objectives, brand priorities and commercial goals.
• Coordinate end-to-end delivery of integrated, multi-channel campaigns across digital, social media, email, events, content, paid media and traditional channels.
• Manage website updates and enhancements with internal stakeholders and external partners, ensuring changes are delivered accurately and efficiently.
• Use CRM, email marketing, analytics, website platforms, marketing automation and AI-enabled tools to strengthen campaign execution and performance.
• Monitor, analyse and report on campaign performance, translating data into actionable insights to optimise activity and inform future planning.
• Partner with creative, media, PR, digital and external agencies to develop clear briefs and deliver high-quality marketing activity on time and within parameters.
• Safeguard consistent brand messaging and visual identity across all marketing materials and channels, in line with Allianz Group guidelines.
• Develop content for websites, campaigns, social media, product and service materials, and other marketing communications.
• Coordinate webinars and events, including content, audience targeting, collateral, communications, logistics and post-event reporting.

Skills

SEO

SEM

Social media

Email marketing

Analytics

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Allianz Global Life in Dublin is seeking a Digital Marketing Specialist to support execution of marketing initiatives across Irish and other markets. Reporting to the Marketing Manager, the role covers digital, campaigns, events, content and agency management, with a focus on delivering aligned activity.

The ideal candidate has a minimum of 3 years’ experience in marketing and strong knowledge of digital disciplines, including SEO, SEM, social media, email marketing and analytics.