Digital Marketing & Channels Leader

Cairn; Dublin; On-site; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Bonus

Pension

Health insurance

Annual salary review

Leave entitlement

Life assurance

Income protection

Employee assistance

Job summary

Cairn is seeking a Digital Marketing & Channels Executive to own and optimise Cairn's digital ecosystem. You will manage the corporate website, social channels, and email campaigns within Microsoft Dynamics 365, collaborating with agencies and internal teams to drive engagement and align with brand standards.

You will coordinate SEO, content publishing, analytics, and reporting while ensuring GDPR compliance and best practice across all digital touchpoints.

Qualifications

• Minimum 5 years' experience in a digital marketing or digital communications role.
• Experience managing websites, social media channels and email marketing campaigns.
• Experience using Microsoft Dynamics 365 or similar CRM and email marketing platforms.
• Strong understanding of digital analytics and reporting.
• Experience working with external agencies and suppliers.
• Excellent organisational and project management skills.
• Eligible to work in Ireland.
• Degree in Digital Marketing, Marketing, Communications, Business or a related discipline.
• Professional qualification in digital marketing or analytics.
• Experience working with website CMS platforms.
• Experience using Google Analytics or similar reporting platforms.
• Experience in corporate, property, construction or professional services environment.

Responsibilities

• Own and maintain Cairn corporate website.
• Coordinate website updates, content publishing and optimisation activities.
• Work with external agency partners to implement enhancements, resolve issues and improve performance.
• Coordinate SEO activity with external agency partners.
• Monitor website search performance and recommend improvements.
• Manage Cairn's corporate social media channels.
• Coordinate content planning and publishing with agency partners and internal stakeholders.
• Monitor channel performance and engagement.
• Own community management across Cairn's social media channels.
• Monitor and respond to enquiries and direct messages in line with agreed processes.
• Escalate customer, media and reputational issues where required.
• Manage email communications, forms, segments and customer journeys within Microsoft Dynamics 365.
• Support event communications, registrations and stakeholder engagement campaigns.
• Ensure email activity complies with GDPR and digital marketing best practice.
• Coordinate digital campaign delivery with agency partners and internal stakeholders.
• Review campaign performance across relevant digital channels.
• Provide reporting and recommendations to support campaign optimisation.
• Maintain and manage Cairn's digital asset library.
• Ensure brand consistency across all digital channels.
• Support teams across the business with access to approved digital assets, templates and brand resources.

Skills

Digital marketing

Content management

Analytics

Project management

Communication

Education

Degree in Digital Marketing/Marketing/Communications/Business

Professional qualification in digital marketing/analytics

Tools

Microsoft Dynamics 365

Google Analytics

CMS platforms

Job description

Cairn is seeking a Digital Marketing & Channels Executive to own and optimise Cairn's digital ecosystem. You will manage the corporate website, social channels, and email campaigns within Microsoft Dynamics 365, collaborating with agencies and internal teams to drive engagement and align with brand standards.

You will coordinate SEO, content publishing, analytics, and reporting while ensuring GDPR compliance and best practice across all digital touchpoints.