Digital Content, Web Specialist

Grifols; Dublin; On-site; EUR 55,000 - 75,000; Full time

Job summary

Jobtailor in Ireland is seeking an experienced digital marketing project manager to lead end‑to‑end initiatives, aligning with brand and product teams. You will drive website and app enhancements, deliver integrated digital campaigns, and optimize marketing tactics across channels.

The role requires several years in digital marketing, strong CMS and project management tooling skills, and a proven ability to partner with stakeholders and technical teams.

Qualifications

• 4+ years of applicable experience in digital marketing.
• CMS – Liferay, Sitecore, Wordpress or similar.
• Project Management – Wrike, Asana, Slack or similar.
• Marketing Automation – Marketing Cloud, SFDC, Hubspot, Marketo, Mailchimp, Pardot.
• Bachelor's degree.
• Desirable: Analytics – Google Analytics, Google Data Studio or similar.
• Design – Creative cloud suite (e.g., Photoshop, InDesign, Illustrator)
• Webinar – WebEx or similar.
• Marketing, Advertising, communications, technology experience
• Marketing Cloud Certified
• Hubspot Certified
• Adobe Certified

Responsibilities

• Project lifecycle management and scheduling for digital marketing initiatives.
• Collaborate with Web Development to deliver digital facets improving customer and brand experience.
• Recommend digital marketing and experience solutions for websites and apps.
• Develop understanding of stakeholders’ objectives with the Project Management Liaison.
• Edit and manage website content as needed.
• Partner with PML and stakeholders to scope projects with requirements, dependencies, schedules and budgets.
• Suggest digital tactics as part of integrated campaigns to support brand strategies.
• Develop and execute integrated campaigns focusing on digital channels.
• Coordinate with cross‑functional teams to ensure on‑time project delivery.
• Analyze metrics and KPI targets aligned to benchmarks and present results.

Education

Bachelor's degree

Tools

Liferay

Sitecore

Wordpress

Wrike

Asana

Slack

Marketing Cloud

SFDC

HubSpot

Marketo

Mailchimp

Pardot

Google Analytics

Google Data Studio

Creative Cloud

WebEx

Job description

Responsibilities

• Project lifecycle management, including participation in assessments of new project requests
• Project management and schedule management
• Work closely with Web Development teams to enable the delivery of technical facets associated with projects that will enhance customer and brand experience
• Recommend digital marketing and experience solutions for websites and apps for the brand and product teams and integrate all solutions to fit into an overall marketing campaign
• Develop a deep understanding of stakeholders’ strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
• Website content editing
• Partner with PML & stakeholders to get briefed on overall objectives and problems to scope projects, including functional requirements as well as dependencies, schedules, and budgets
• Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
• Develop clear, integrated campaigns and execute digital tactics and traditional channel projects as assigned (focus is on digital)
• Collaborate with PML & stakeholders in the various segments of projects to ensure effective and on‑time project management
• Execute on the areas of subject‑matter expertise and assigned projects
• Understand the important metrics associated with the area of subject‑matter expertise and assigned projects, to set KPI targets aligned to overall CEE and industry benchmarks
• Collaborate with internal teams to ensure all components of the measurement plan are in place so campaigns and projects can be measured and presented against their agreed KPIs, including analytics and reporting for digital activities
• Continuously advise on optimizations and improvement processes to enhance the overall delivery of solutions
• Build rapport and partnership with various internal cross‑functional groups (e.g., Marketing, IT, legal, regulatory) to provide scalable enterprise solutions when business needs require
• Support and contribute to advancements in digital capabilities within the company and participate in the evaluation of new vendor/technologies as requested

Requirements

• A minimum of 4+ years of applicable experience in digital marketing
• CMS – Liferay, Sitecore, Wordpress or similar
• Project Management – Wrike, Asana, Slack or similar
• Marketing Automation – Marketing Cloud, SFDC, Hubspot, Marketo, Mailchimp, Pardot
• Bachelor's degree
• Desirable: Analytics – Google Analytics, Google Data Studio or similar
• Design – Creative cloud suite (e.g., Photoshop, InDesign, Illustrator)
• Webinar – WebEx or similar
• Marketing, Advertising, communications, technology experience
• Marketing Cloud Certified
• Hubspot Certified
• Adobe Certified