Digital Marketing & Business Development Executive

Purple Acorn Limited T/A Caremark Dublin South; Ashbourne; On-site; EUR 36,000 - 44,000; Full time

Job summary

All Stop Trading Limited in Ashbourne, Co. Meath, Ireland, seeks a Digital Marketing & Business Development Executive with a Marketing degree and relevant experience. You will develop integrated marketing strategies, conduct market research, and analyse trends to identify opportunities for growth.

Lead-generation activities, digital campaigns, and Shopify site optimisation are core responsibilities. The role requires collaboration with internal teams and external suppliers, in-person work, and a

Qualifications

• Third-level degree in Marketing or related field.
• Experience in digital marketing and business development.
• Strong analytical and market research skills.
• Experience with Shopify and digital ads platforms.

Responsibilities

• Develop and implement integrated marketing strategies to support business growth.
• Conduct market research, competitor analysis, and customer insights.
• Plan and optimise digital campaigns across Google, Meta, LinkedIn, email, SEO and SEM to boost lead generation.
• Manage and optimise Shopify website content, landing pages and product listings.
• Coordinate marketing materials, social media content and campaigns with stakeholders.

Skills

Digital marketing

Market research

Analytics

Lead generation

Shopify

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

SEO/SEM

Shopify

Job description

Digital Marketing & Business Development Executive required to work at All Stop Trading Limited at Unit 124 Ashbourne Industrial Estate, Ashbourne, Co. Meath, A84 KP74, Ireland. Must have a third-level degree in Marketing and relevant experience. Duties: Develop and implement integrated marketing strategies to support business growth and strengthen brand positioning across domestic and international markets; Conduct quantitative and qualitative market research, competitor analysis, and customer insights to identify market opportunities and recommend marketing initiatives; Analyse market trends and customer requirements, preparing reports and recommendations to support business and product development; Plan, coordinate, and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, SEO, and SEM to increase brand awareness, customer engagement, and lead generation; Manage and optimise the company website (Shopify), including content, landing pages, product listings, and user experience to improve conversion performance; Coordinate the creation of marketing materials, social media content, blogs, graphics, and promotional campaigns, ensuring consistency with brand guidelines and target market objectives; Liaise with internal stakeholders and external marketing suppliers to develop, implement, monitor, and evaluate marketing campaigns, recommending modifications where required; Monitor campaign performance and prepare reports using marketing analytics to evaluate effectiveness and support continuous improvement; Represent the company at trade exhibitions, networking events, and industry conferences to promote the company’s products and identify market opportunities; Support international business development activities by identifying prospective customers, generating qualified leads, and assisting commercial negotiations; Contribute to the development of international sales initiatives and strategic partnerships as part of broader marketing and business growth objectives. Salary: €40,000 per annum. Hours: 35 per week. Work Location: In person. Apply to: Barry Connolly by email.