Customer Marketing Manager: Shopper Activation & Growth

Haleon; Dublin; Sur place; EUR 62 000 - 85 000; Plein temps

Résumé du poste

Haleon is seeking a Customer Marketing Manager to lead insight-led activation plans for a major retailer across Haleon brands. You will translate shopper insights into high-impact, multi-channel campaigns and act as the primary brand contact for the retailer, collaborating with the MFT to align objectives with retailer strategies and measure ROI.

You will influence internal strategies, partner with creative and agency teams, manage budgets, drive retail media activation, and develop strong

Qualifications

• Experience working with 3rd party retail agencies to deliver projects.
• Experience in collaborating on retailer lead and partnership campaigns.
• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally.
• Sound Data analysis and commercial understanding.

Responsabilités

• Leading the overarching Customer Marketing Engagement Strategy aligned to your specific retailer and the multichannel strategy for our Haleon portfolio of brands, with a focus on Retail Media activation
• Leading Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)
• Developing strong collaborative and powerful relationships both internally and externally, including with our retail customers and agency partners to influence the most impactful and effective shopper solution.
• Develop creative campaigns that help drive the Haleon's execution strategy and Health Inclusivity agenda
• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and GM%
• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market
• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints
• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required
• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.
• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Connaissances

Retail agency collaboration

Retailer campaigns

Project management

Data analysis & commercial acumen

Description du poste

Haleon is seeking a Customer Marketing Manager to lead insight-led activation plans for a major retailer across Haleon brands. You will translate shopper insights into high-impact, multi-channel campaigns and act as the primary brand contact for the retailer, collaborating with the MFT to align objectives with retailer strategies and measure ROI.

You will influence internal strategies, partner with creative and agency teams, manage budgets, drive retail media activation, and develop strong