Customer Marketing Manager (12 months)

Haleon plc.; Dublin; On-site; EUR 62,000 - 85,000; Full time

Job summary

Haleon plc, based in Ireland, is seeking a Customer Marketing Manager to lead insight-led activation plans across Haleon brands for a specific retailer. You will translate brand and shopper objectives into retailer-specific activation plans and work closely with the MFT to drive multi-brand campaigns.

You will also shape the internal shopper marketing strategy, create bespoke campaigns, and evaluate post-campaign ROI to inform future spend and activation decisions.

Qualifications

• Experience working with 3rd party retail agencies to deliver projects.
• Experience collaborating on retailer-led campaigns and partnerships.
• Strong project management and cross-functional collaboration.
• Solid data analysis and commercial understanding.

Responsibilities

• Lead the multichannel customer activation strategy for Haleon brands with a focus on Retail Media.
• Drive strategic retailer campaigns delivering value for retailer and Haleon.
• Build strong internal/external relationships with retail customers and agencies.
• Create campaigns supporting Haleon's execution strategy and Health Inclusivity agenda.
• Manage shopper marketing spend to deliver brand sales, share and GM%.
• Provide GB market insights to align global tools to the GB market.
• Utilize toolkits to tailor for retailer and customer touchpoints.
• Collaborate with insights and Shopper Science Lab for retailer research.
• Incorporate retailer shopper voice into annual planning.
• Evaluate activation ROI and optimize spend.

Skills

Retail agencies

Retail partnerships

PM & cross-functional

Data analysis

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

As a Customer Marketing Manager you will lead and deliver insight led customer activation plans within a specific retailer across all the Haleon brands and categories. You will influence and utilise the Haleon Shopper Marketing Strategy to drive innovative and differentiated plans that align to the retailer strategies to drive maximum engagement and disruption with their shoppers.

You will use shopper insight to develop and implement high-impact, differentiated, multi-channel shopper plans aligned to category, brand and retailer strategies and you will be the lead customer facing contact for the brand, working closely with the MFT (shopper manager/sales manager/brand manager) to translate brand and shopper objectives into clear retailer specific activation plans.

You will also work to influence the internal shopper marketing strategy to ensure your retailers strategy is integral in its creation, and naturally will work closely with creative, strategic and retailer media agencies to develop bespoke campaigns with clear objectives to enable post campaign evaluations to inform future activation spend.

Key responsibilities

• Leading the overarching Customer Marketing Engagement Strategy aligned to your specific retailer and the multichannel strategy for our Haleon portfolio of brands, with a focus on Retail Media activation
• Leading Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)
• Developing strong collaborative and powerful relationships both internally and externally, including with our retail customers and agency partners to influence the most impactful and effective shopper solution.
• Develop creative campaigns that help drive the Haleon's execution strategy and Health Inclusivity agenda
• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and GM%
• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market
• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints
• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required
• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.
• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Qualifications and Skills

• Experience working with 3rd party retail agencies to deliver projects.
• Experience in collaborating on retailer lead and partnership campaigns
• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally
• Sound Data analysis and commercial understanding

EUR 61,536.00 - EUR 84,612.00

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Job Posting End Date

2026-10-16

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.