Senior Retail Shopper Marketing Manager

Haleon plc.; Dublin; On-site; EUR 62,000 - 85,000; Full time

Job summary

Haleon plc, based in Ireland, is seeking a Customer Marketing Manager to lead insight-led activation plans across Haleon brands for a specific retailer. You will translate brand and shopper objectives into retailer-specific activation plans and work closely with the MFT to drive multi-brand campaigns.

You will also shape the internal shopper marketing strategy, create bespoke campaigns, and evaluate post-campaign ROI to inform future spend and activation decisions.

Qualifications

• Experience working with 3rd party retail agencies to deliver projects.
• Experience collaborating on retailer-led campaigns and partnerships.
• Strong project management and cross-functional collaboration.
• Solid data analysis and commercial understanding.

Responsibilities

• Lead the multichannel customer activation strategy for Haleon brands with a focus on Retail Media.
• Drive strategic retailer campaigns delivering value for retailer and Haleon.
• Build strong internal/external relationships with retail customers and agencies.
• Create campaigns supporting Haleon's execution strategy and Health Inclusivity agenda.
• Manage shopper marketing spend to deliver brand sales, share and GM%.
• Provide GB market insights to align global tools to the GB market.
• Utilize toolkits to tailor for retailer and customer touchpoints.
• Collaborate with insights and Shopper Science Lab for retailer research.
• Incorporate retailer shopper voice into annual planning.
• Evaluate activation ROI and optimize spend.

Skills

Retail agencies

Retail partnerships

PM & cross-functional

Data analysis

Job description

Haleon plc, based in Ireland, is seeking a Customer Marketing Manager to lead insight-led activation plans across Haleon brands for a specific retailer. You will translate brand and shopper objectives into retailer-specific activation plans and work closely with the MFT to drive multi-brand campaigns.

You will also shape the internal shopper marketing strategy, create bespoke campaigns, and evaluate post-campaign ROI to inform future spend and activation decisions.