CRM & Loyalty Lead — Lifecycle Marketing & Insights

CarTrawler group

Dublin

Hybrid

EUR 60,000 - 80,000

Full time

27 hours ago

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Job summary

CarTrawler Dublin is seeking a CRM Specialist to deliver high‑impact loyalty campaigns for strategic partner accounts within a Trading Squad. You’ll own end‑to‑end CRM and loyalty campaigns across email, lifecycle and loyalty communications using Salesforce Marketing Cloud and CMS tools.

You’ll analyse performance, optimise segmentation and personalisation, and translate insights into commercial recommendations.

Qualifications

3+ years’ experience in CRM, Loyalty Marketing, Lifecycle Marketing, Digital Marketing or Travel.
Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms.
Hands-on experience using Salesforce Marketing Cloud to execute, optimise and measure campaigns.
Strong track record of improving campaign performance through segmentation, personalisation, testing and data‑driven optimisation.

Responsibilities

Own end‑to‑end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
Identify opportunities to grow partner revenue through CRM optimisation and personalisation.
Analyse campaign performance to optimise future activity and report on KPIs.
Collaborate with cross‑functional teams to align CRM, loyalty and commercial objectives.