CRM & Loyalty Campaigns Lead — SFMC Expert

CarTrawler group; Dublin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

CarTrawler in Ireland is seeking a CRM & Loyalty expert to own end-to-end campaigns for strategic partner accounts within a Trading Squad. You will drive customer engagement, retention and revenue using data-driven insights.

The role requires hands-on experience with Salesforce Marketing Cloud, lifecycle marketing and loyalty programs, plus collaboration with cross-functional teams. Hybrid working with two onsite days at our Dublin office, focusing on campaign excellence.

Qualifications

• Bachelor's degree or equivalent professional experience in Marketing, Business, or related field.
• Salesforce Marketing Cloud certifications are an advantage.
• CRM or Loyalty Marketing certifications are desirable.

Responsibilities

• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
• Execute campaigns using CRM platforms and partner marketing tools.
• Analyse campaign performance and loyalty data to optimise future activity.
• Define, monitor and report on CRM & loyalty KPIs including engagement and revenue.
• Collaborate with cross-functional teams and partners to deliver campaigns on time.

Skills

CRM & Loyalty

Campaign management

Data-driven marketing

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related

Tools

Salesforce Marketing Cloud

CMS platforms

Marketing automation

Job description

CarTrawler in Ireland is seeking a CRM & Loyalty expert to own end-to-end campaigns for strategic partner accounts within a Trading Squad. You will drive customer engagement, retention and revenue using data-driven insights.

The role requires hands-on experience with Salesforce Marketing Cloud, lifecycle marketing and loyalty programs, plus collaboration with cross-functional teams. Hybrid working with two onsite days at our Dublin office, focusing on campaign excellence.