Head of Growth & Loyalty (CRM & Personalisation)

Tesco

Dublin

Hybrid

EUR 140,000 - 190,000

Full time

14 days+

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Job summary

Tesco Ireland seeks a Head of Customer Growth & Loyalty to lead Clubcard, CRM and personalisation strategies, driving sustained customer value growth through data‑driven insights and analytics. You will shape omnichannel engagement and governance across Tesco Ireland and collaborate closely with Tesco Group to maximise lifetime value.

You will lead the adoption of Adobe solutions, build a high‑performing team, and partner with Commercial, Marketing, Digital and Technology to deliver measurable

Qualifications

Deep understanding of customer lifecycle management and CRM best practice.

Responsibilities

Lead customer growth and loyalty strategy aligned to commercial and customer objectives.
Oversee Clubcard strategy, governance and operations to maximise value.
Lead CRM strategy across all channels and lifecycle management with personalisation capabilities.
Drive marketing technology adoption and data activation across Tesco Ireland and with Tesco Group.
Lead and develop a high‑performing Clubcard, CRM and Personalisation team and manage senior stakeholders.

Skills

Customer lifecycle management

Analytics & data-driven decisions

Stakeholder management

Team leadership

Project management

Change management

Loyalty programs

Adobe Experience Platform

Adobe Journey Optimizer

AI-driven personalisation

Audience strategies

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Job description

You will lead the adoption of Adobe solutions, build a high‑performing team, and partner with Commercial, Marketing, Digital and Technology to deliver measurable

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