CRM & Loyalty Specialist — Hybrid Dublin Role

CarTrawler group; Dublin; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Right to work in Ireland

Job summary

CarTrawler is seeking a CRM Specialist to deliver high-impact CRM and loyalty campaigns for strategic partner accounts within a Trading Squad. You will drive customer engagement, retention and revenue using data-driven insights and best practices.

You will own end-to-end CRM initiatives across email, lifecycle and loyalty communications, leveraging Salesforce Marketing Cloud and CMS tools to optimise journeys and outcomes.

Qualifications

• 3+ years of experience in CRM, Loyalty Marketing, or related digital marketing fields.
• Experience delivering campaigns across email, lifecycle marketing and automation platforms.
• Hands-on use of Salesforce Marketing Cloud and CMS platforms.
• Strong analytics, KPI tracking and data-driven decision making.

Responsibilities

• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
• Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.
• Identify opportunities to grow partner revenue through CRM optimisation and personalisation.
• Define, monitor and report on CRM & loyalty KPIs including engagement, retention and revenue.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Marketing automation

Salesforce Marketing Cloud

Data analysis

A/B testing

Cross-functional collaboration

KPI reporting

Tools

Salesforce Marketing Cloud

CMS platforms

Marketing automation tools

A/B testing tools

Job description

CarTrawler is seeking a CRM Specialist to deliver high-impact CRM and loyalty campaigns for strategic partner accounts within a Trading Squad. You will drive customer engagement, retention and revenue using data-driven insights and best practices.

You will own end-to-end CRM initiatives across email, lifecycle and loyalty communications, leveraging Salesforce Marketing Cloud and CMS tools to optimise journeys and outcomes.