Content Marketing Managers

Back4good; Ireland; On-site; EUR 50,000 - 70,000; Full time

Job summary

Back4good is seeking a Content Marketing Manager to join an exciting Fintech business in Ireland. This role involves developing a comprehensive content marketing strategy and executing campaigns to drive engagement, traffic, and customer retention. The ideal candidate will have prior experience in content marketing, particularly for B2B audiences, and possess strong writing skills. Familiarity with CRM systems like HubSpot and Salesforce, along with WordPress expertise, is essential. The position offers a dynamic environment working closely with the CEO.

Qualifications

• Previous experience in a Content Marketing role.
• Demonstrable experience of writing effective and engaging content for B2B audience.
• Experience in finance/payments highly desired.
• Ability to write about complex processes into benefits for a non-technical audience.
• Experience with content management systems.

Responsibilities

• Generate and deliver the content marketing strategy across all channels.
• Write content marketing pieces ranging from blogs, reports, social media, and newsletters.
• Coordinate and execute campaigns across multiple channels.

Skills

Content strategy development

B2B content writing

Campaign coordination

Event coordination

CRM systems knowledge

WordPress proficiency

Tools

HubSpot

Salesforce

WordPress

Job description

Back 4 Good – is working on an assignment to source a number of Content Marketing Managers for an exciting Fintech Business with an international presence and a large portfolio of clients across a wide variety of industries.

As Content Marketing Manager you will be responsible for generating and delivering the content marketing strategy across all channels.

Working closely with the CEO this is a fast‑paced role in a B2B marketing environment where you will have responsibility to drive engagement, traffic and leads that deliver sales and customer retention.

In this role you will write content marketing pieces ranging from blogs, reports, social media and newsletters as well as coordinate and execute campaigns across multiple channels.

You will have an opportunity to coordinate events and support other activities across marketing and communications.

Qualifications

Previous experience in a Content Marketing role.

Demonstrable experience of writing effective and engaging content for B2B audience.

Experience in finance/ payments highly desired.

Ability to write about complex processes into business focused benefits for non-technical audience.

Experience with CRM systems -Hubspot & Salesforce.

Proficient in using Wordpress or similar.

Editorial Mindset.

Experience with content management systems.