Fintech B2B Content Marketing Lead

Back4good; Ireland; On-site; EUR 50,000 - 70,000; Full time

Job summary

Back4good is seeking a Content Marketing Manager to join an exciting Fintech business in Ireland. This role involves developing a comprehensive content marketing strategy and executing campaigns to drive engagement, traffic, and customer retention. The ideal candidate will have prior experience in content marketing, particularly for B2B audiences, and possess strong writing skills. Familiarity with CRM systems like HubSpot and Salesforce, along with WordPress expertise, is essential. The position offers a dynamic environment working closely with the CEO.

Qualifications

• Previous experience in a Content Marketing role.
• Demonstrable experience of writing effective and engaging content for B2B audience.
• Experience in finance/payments highly desired.
• Ability to write about complex processes into benefits for a non-technical audience.
• Experience with content management systems.

Responsibilities

• Generate and deliver the content marketing strategy across all channels.
• Write content marketing pieces ranging from blogs, reports, social media, and newsletters.
• Coordinate and execute campaigns across multiple channels.

Skills

Content strategy development

B2B content writing

Campaign coordination

Event coordination

CRM systems knowledge

WordPress proficiency

Tools

HubSpot

Salesforce

WordPress

Job description

Back4good is seeking a Content Marketing Manager to join an exciting Fintech business in Ireland. This role involves developing a comprehensive content marketing strategy and executing campaigns to drive engagement, traffic, and customer retention. The ideal candidate will have prior experience in content marketing, particularly for B2B audiences, and possess strong writing skills. Familiarity with CRM systems like HubSpot and Salesforce, along with WordPress expertise, is essential. The position offers a dynamic environment working closely with the CEO.