Content and Buyer Journey Strategist

The People Group; Galway; Remote; EUR 51,000 - 69,000; Full time

Benefits offered by this job

Remote work

Travel to client sites

Job summary

The People Group is seeking a Content & Buyer Journey Strategist for a remote role with occasional client travel. You will shape ICPs and buyer journeys, then create content and nurture programs across channels to drive conversions.

Approximately five to ten client projects will be managed simultaneously, balancing strategic thinking with hands-on content production. You will work across multiple formats and coordinate with designers, writers and videographers, integrating SEO, paid media and

Qualifications

• Five or more years’ experience in content strategy, content marketing or a related role.
• Experience developing ICPs, audience segments or buyer journey maps.
• Hands-on content production experience across multiple formats.
• Experience with HubSpot or a similar marketing automation platform.
• Knowledge of nurture journeys, workflows and lifecycle marketing.
• An understanding of ABM, SEO and search intent.
• Strong client-facing and presentation skills.
• The ability to move confidently between strategy and execution.

Responsibilities

• Develop ideal customer profiles and target audience lists.
• Map buyer journeys from awareness through to decision.
• Translate those journeys into content and campaign plans.
• Produce content across articles, landing pages, email, social, video and sales enablement.
• Build HubSpot or CRM nurture flows, workflows and lifecycle stages.
• Support one-to-many, one-to-few and one-to-one ABM campaigns.
• Align content with SEO, Paid and wider digital strategies.
• Coordinate with designers, writers, videographers and other specialists.
• Monitor engagement and conversion performance.
• Present strategies and recommendations directly to clients.

Skills

Content strategy

Content marketing

ICP development

Buyer journey maps

Nurture journeys

Lifecycle marketing

ABM

SEO

Client-facing

Presentation skills

Tools

HubSpot

Marketing automation

Job description

Our client is an award-winning international digital and creative agency working with ambitious brands across a wide range of sectors.

They are hiring a Content & Buyer Journey Strategist to connect audience insight, content, SEO, Paid and CRM nurturing across their client campaigns.

This is a newly created player-coach role with an approximate 50/50 balance between strategy and hands-on content production. You will define who clients are selling to, map how those buyers make decisions and create the content and nurture journeys that move them towards conversion.

What you’ll do

• Develop ideal customer profiles and target audience lists
• Map buyer journeys from awareness through to decision
• Translate those journeys into content and campaign plans
• Produce content across articles, landing pages, email, social, video and sales enablement
• Build HubSpot or CRM nurture flows, workflows and lifecycle stages
• Support one-to-many, one-to-few and one-to-one ABM campaigns
• Align content with SEO, Paid and wider digital strategies
• Coordinate with designers, writers, videographers and other specialists
• Monitor engagement and conversion performance
• Present strategies and recommendations directly to clients

You will work across approximately five to ten client projects at different stages, supporting delivery for existing clients and developing strategies for new accounts.

What you’ll bring

• Five or more years’ experience in content strategy, content marketing or a related role
• Experience developing ICPs, audience segments or buyer journey maps
• Hands-on content production experience across multiple formats
• Experience with HubSpot or a similar marketing automation platform
• Knowledge of nurture journeys, workflows and lifecycle marketing
• An understanding of ABM, SEO and search intent
• Strong client-facing and presentation skills
• The ability to move confidently between strategy and execution

The agency’s client base is predominantly B2B, with some B2C work. This is a remote role with occasional travel to client sites.

Location: Remote | Occasional client travel

Salary: €60,000

Job Ref: 9615MOH

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