Commercial Sales & E-Commerce Executive

Talbot Hotel Cork; Ballincollig; On-site; EUR 36,000 - 48,000; Full time

Benefits offered by this job

Best Places to Work in Hospitality 202

Training & Development

Pension scheme

Staff meals

Free parking

Bike to Work

Job summary

Talbot Hotel Cork, part of the Talbot Collection, is seeking a Commercial Sales & E-Commerce Executive to grow direct revenue and manage digital campaigns. The role covers sales administration, website/e-commerce management, social media activity, and Meetings & Events coordination.

You will support campaigns, upsell experiences and ensure accurate, brand-consistent communications. Join a highly regarded hospitality group recognised as a top employer; expect collaborative cross-departmental

Qualifications

• Experience in hotel sales, sales administration or related areas; hospitality experience is desirable.
• Excellent written and verbal communication, customer service and relationship-management skills.
• Strong organisation and attention to detail; proficient with MS Office, CRMs and digital platforms.
• Experience managing website content, booking engines, social media scheduling, analytics and email marketing is desirable.
• Commitment to confidentiality, GDPR and hotel procedures.

Responsibilities

• Support e-commerce, website and social media management; maintain accurate offers, pricing and links.
• Coordinate campaigns, promotions and guest experiences; respond to digital enquiries promptly.
• Log enquiries, prepare quotations, contracts and sales documentation; track follow-ups and conversions.
• Produce weekly/monthly sales and pipeline reports; ensure GDPR compliance and data accuracy.
• Collaborate with Revenue, Reservations, Front Office, F&B, Leisure and Events teams to maximise revenue.

Skills

Hotel sales

Sales administration

Reservations

E-commerce

Digital marketing

Meetings & Events

Education

Business/Hospitality/Sales/Marketing degree

Tools

Microsoft Office

CRM

Booking engines

Social media scheduling

Analytics

Email marketing

Job description

Location: On site / Cork, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Sales
Salary: Competitive salary

Talbot Hotel Cork, part of the Talbot Collection, are currently recruiting for Commercial Sales & E-Commerce Executive to join our team. The successful candidate will be a team player, be flexible and will be motivated by delivering exceptional customer service, must be available to work midweek & weekends.

Talbot Collection are one of the Best Places to Work in Hospitality 2026 as awarded by the Great Place Work. Come experience it for yourself and join our team.

1. Job Purpose

To support and grow the hotel’s commercial performance through accurate sales administration, website and e-commerce management, social media activity, digital campaigns and Meetings & Events coordination. The role helps convert enquiries into confirmed business, strengthen direct revenue and deliver a clear, consistent customer booking journey.

2. Key Responsibilities & KPIs

E-commerce, Website & Social Media

• Maintain accurate, up-to-date website offers, packages, pricing, inclusions, availability, images, terms and booking links; coordinate changes with Sales & Marketing and Revenue.
• Manage hotel social channels and a content calendar; create, schedule and publish relevant posts, stories, reels and promotional content for rooms, dining, weddings, events, leisure and seasonal offers.
• Promote approved campaigns, gift vouchers and experiences; respond to or direct digital enquiries promptly and ensure messaging follows brand guidelines.
• KPIs: timely and accurate updates; social reach and engagement; website traffic, digital enquiries, booking conversion and direct revenue where measurable.
• Maintain CRM, sales databases and enquiry tracker; log enquiries, outcomes and follow-ups, prepare quotations, proposals, contracts and sales documentation, and follow up outstanding opportunities.
• Produce accurate weekly/monthly sales, enquiry, conversion and pipeline reports; maintain confidentiality and comply with GDPR.
• KPIs: enquiry response and follow-up times; CRM accuracy; quotation/document turnaround; report completion; enquiry-to-booking conversion and recorded lost-business reasons.

Meetings & Events Coordination

• Support the Meetings & Events team with enquiry qualification, tailored proposals, quotations, contracts, confirmations, function details, rooming lists and event documentation.
• Communicate requirements to operational departments, liaise with clients before events, support post-event follow-up and identify suitable upselling opportunities.
• KPIs: timely proposals and follow-ups; enquiry conversion and confirmed event revenue; accuracy of event details; additional revenue from upgrades and add-ons; client feedback.

Digital Campaigns & Cross-Department Support

• Support email and digital campaigns, seasonal promotions, local opportunities and sales collateral; ensure campaigns direct customers to the correct booking or enquiry channel.
• Work collaboratively with Revenue, Reservations, Front Office, Food & Beverage, Leisure, Weddings and Group Commercial teams; escalation pricing, contractual or expenditure decisions requiring approval.
• KPIs: campaign-generated enquiries/bookings and attributable revenue; campaign accuracy and deadlines; effective interdepartmental communication and completion of agreed actions.

3. Skills, Qualifications & Experience

• Experience in hotel sales, sales administration, reservations, e-commerce, digital marketing or Meetings & Events; hospitality experience is desirable.
• Excellent written and verbal communication, customer service and relationship-management skills, with strong organisation and attention to detail.
• Confident using Microsoft Office, databases/CRM and digital platforms; website content, booking engines, social media scheduling, analytics and email marketing experience is desirable.
• Commercially aware, proactive and adaptable, able to manage competing deadlines, interpret reports and work independently while contributing to a team.
• Relevant qualification in Business, Hospitality, Sales, Marketing or Digital Marketing is desirable. Commitment to confidentiality, GDPR and hotel procedures is essential.

4. Role Summary

This is a commercially focused role combining e-commerce and social media management, sales administration, digital revenue support and Meetings & Events coordination. By keeping online offers accurate, managing enquiries and follow-ups, supporting event sales and tracking results, the Executive will help improve sales efficiency, customer experience and measurable revenue opportunities. The role operates within approved pricing, brand guidelines and procedures; new rates, discounts, significant campaign spend and non-standard commercial terms require management approval.

5. Benefits & Development with Talbot Collection

• Role-specific training in hotel systems, CRM and enquiry tracking, website and booking processes, Meetings & Events procedures, commercial reporting, pricing approvals, GDPR and Talbot Collection standards.
• Ongoing development of digital sales, e-commerce, reporting and commercial skills, with performance reviews and agreed objectives.
• Opportunity to work collaboratively across hotel departments and the wider Talbot Collection, contributing ideas and supporting initiatives that improve guest experience and business performance.
• A professional, supportive and collaborative working environment, with the opportunity to build hospitality and commercial experience.

Performance Review & General Responsibilities

Initial KPI baselines should be established during the first 60-90 days, with measurable targets agreed with the Sales & Marketing Manager and Revenue Manager based on enquiry volumes, historical performance, resources and available reporting systems. The Executive is expected to maintain accurate records, attend relevant meetings and training, follow company policies and procedures, protect confidential information, and undertake other reasonable duties consistent with the role.

Some of the benefits of joining the team:

• One of the Best Places to Work in Hospitality 2026 as awarded by the Great Place Work
• Join a company and culture that put their team first
• Training and Development Opportunities we invest in our people
• Being part of a progressive & growing company.
• Contributory company pension scheme.
• Company Life Insurance Scheme
• Free parking
• Staff meals
• Employee Assistance Programme
• Talbot Collection Friends and Family Rates on accommodation
• Bike to Work
• Christmas Savings Scheme

*** Talbot Hotel Cork, part of the Talbot Collection is an equal opportunities employer ***