Campaign & Communications Lead — Hybrid Growth Marketing

FBD Insurance; Bluebell; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Bonus eligibility

Pension contributions

Health insurance allowance

Parental leave

Job summary

FBD Insurance seeks a Campaign Marketing Lead to drive growth by planning and delivering integrated marketing campaigns and customer communications. You will own day-to-day execution to ensure timely, accurate activity while collaborating with internal teams and external partners.

Ideal candidates have 3+ years in a similar role, a marketing or business degree, and experience across ATL/BTL campaigns. The role offers a hybrid working arrangement with a focus on delivering measurable results.

Qualifications

• 3+ years experience in marketing campaigns or similar role.
• Degree in Marketing, Business Studies or equivalent preferred.
• Experience with multi-channel marketing including ATL/BTL is desirable.

Responsibilities

• Manage execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Develop content for customer communications to drive engagement
• Identify opportunities to improve campaign processes and marketing effectiveness
• Coordinate assets to ATL campaigns and product marketing campaigns with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers for smooth campaign delivery
• Own content strategy for all products across multiple touchpoints
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and scheduling
• Manage the annual campaign calendar for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Provide regular reports on campaign performance including KPI analysis
• Support Senior Marketing Manager with annual planning and budget tracking
• Manage POs and invoicing

Skills

Campaign management

Content creation

CRM / email marketing

Project management

Data analysis

Education

Marketing/Business degree

Tools

Microsoft Marketing tools

CRM software

Job description

FBD Insurance seeks a Campaign Marketing Lead to drive growth by planning and delivering integrated marketing campaigns and customer communications. You will own day-to-day execution to ensure timely, accurate activity while collaborating with internal teams and external partners.

Ideal candidates have 3+ years in a similar role, a marketing or business degree, and experience across ATL/BTL campaigns. The role offers a hybrid working arrangement with a focus on delivering measurable results.