Campaign and Comms Lead

FBD Holdings plc; Bluebell; On-site; EUR 50,000 - 80,000; Full time

Job summary

FBD Holdings plc in Ireland is seeking a Campaign Marketing Lead to drive growth through integrated campaigns and customer communications. You will own day-to-day execution, coordinate with CRM and internal teams, and ensure timely delivery across product lines.

The role requires 3+ years in a similar position, a Marketing or Business degree, and strong project management, analytics, and communication skills. You will report to the Senior Marketing Manager and contribute to annual planning.

Qualifications

• 3+ years experience in a similar role
• Degree in Marketing, Business Studies or equivalent preferred
• Experience with multi-channel campaigns (ATL/BTL)
• Strong organisation and project management skills

Responsibilities

• Manage the execution of customer communications with CRM support across all product lines
• Develop content for customer communications to drive engagement
• Identify opportunities to improve campaign processes and effectiveness
• Coordinate assets for ATL and product marketing campaigns with Media lead
• Develop campaign briefs, manage timelines and asset approvals
• Liaise with stakeholders, agencies and suppliers for smooth delivery
• Own content strategy for all products across multiple touchpoints
• Support sales collateral and campaign targeting/scheduling
• Manage annual campaign calendar and monitor performance reports

Skills

Campaign execution

Content development

Project management

Analytical skills

Education

Marketing degree

Job description

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We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time.

Job Responsibilities

• Manage the execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Working with internal teams, develop content required for customer communications to drive customer engagement
• Identify opportunities to improve campaign processes, customer engagement and marketing effectiveness
• Coordinate and deliver assets to ATL campaigns and product marketing campaigns in collaboration with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers to ensure smooth campaign delivery
• Own content strategy for all products, producing content across multiple touchpoints to deliver on key performance metrics
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and campaign scheduling
• Manage the annual campaign calendar in life for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Providing regular reports on campaign performance, including KPI analysis and evaluation
• Support Senior Marketing Manager with annual planning and campaign budget tracking
• Manage POs and invoicing

Job Responsibilities

Education

• 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors
• Will ideally have a degree in Marketing, Business Studies or equivalent

Experiences

• Experience in marketing campaign execution across multiple channels including ATL and BTL
• Experience in campaign asset development, aligned to overall brand
• Experience in Microsoft MS marketing preferred
• Strong project management and organisational skills
• Good analytical skills and confidence working with campaign data
• Candidate must be proactive, detail oriented and comfortable managing multiple projects simultaneously
• Candidate must be a self-motivated person who can work with a team and drive projects individually
• Excellent communication skills and ability to deal with people at all levels
• Experience working with external agency partners