Campaign and Comms Lead

FBD Insurance; Bluebell; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Bonus eligibility

Pension contributions

Health insurance allowance

Parental leave

Job summary

FBD Insurance seeks a Campaign Marketing Lead to drive growth by planning and delivering integrated marketing campaigns and customer communications. You will own day-to-day execution to ensure timely, accurate activity while collaborating with internal teams and external partners.

Ideal candidates have 3+ years in a similar role, a marketing or business degree, and experience across ATL/BTL campaigns. The role offers a hybrid working arrangement with a focus on delivering measurable results.

Qualifications

• 3+ years experience in marketing campaigns or similar role.
• Degree in Marketing, Business Studies or equivalent preferred.
• Experience with multi-channel marketing including ATL/BTL is desirable.

Responsibilities

• Manage execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Develop content for customer communications to drive engagement
• Identify opportunities to improve campaign processes and marketing effectiveness
• Coordinate assets to ATL campaigns and product marketing campaigns with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers for smooth campaign delivery
• Own content strategy for all products across multiple touchpoints
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and scheduling
• Manage the annual campaign calendar for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Provide regular reports on campaign performance including KPI analysis
• Support Senior Marketing Manager with annual planning and budget tracking
• Manage POs and invoicing

Skills

Campaign management

Content creation

CRM / email marketing

Project management

Data analysis

Education

Marketing/Business degree

Tools

Microsoft Marketing tools

CRM software

Job description

About The Role

We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time.

Talent, Support, Success.

About The Role

We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time.

Job Responsibilities

• Manage the execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Working with internal teams, develop content required for customer communications to drive customer engagement
• Identify opportunities to improve campaign processes, customer engagement and marketing effectiveness
• Coordinate and deliver assets to ATL campaigns and product marketing campaigns in collaboration with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers to ensure smooth campaign delivery
• Own content strategy for all products, producing content across multiple touchpoints to deliver on key performance metrics
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and campaign scheduling
• Manage the annual campaign calendar in life for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Providing regular reports on campaign performance, including KPI analysis and evaluation
• Support Senior Marketing Manager with annual planning and campaign budget tracking
• Manage POs and invoicing

Job Responsibilities

Education

• 3 years+ experience in a similar role, although experience doesn't have to be limited to Insurance and/or Financial Services sectors
• Will ideally have a degree in Marketing, Business Studies or equivalent

Experiences

• Experience in marketing campaign execution across multiple channels including ATL and BTL
• Experience in campaign asset development, aligned to overall brand
• Experience in Microsoft MS marketing preferred
• Strong project management and organisational skills
• Good analytical skills and confidence working with campaign data

Competencies

• Candidate must be proactive, detail oriented and comfortable managing multiple projects simultaneously
• Candidate must be a self-motivated person who can work with a team and drive projects individually
• Excellent communication skills and ability to deal with people at all levels
• Experience working with external agency partners

MCC

CF designation does not apply to this role.

Footer

This role is a pay grade C within the FBD Marketing department.

Closing dates for applications is 16th November 2026.

Our Benefits Include

• Competitive performance-related bonus
• Employer pension contributions
• Private health insurance allowance
• Paid maternity and paternity leave
• Discounts on insurance
• Professional Development Opportunities
• Wellness wallet and wellbeing initiatives
• Monthly lunch allowance*
• Hybrid working model: 3 days from home, 2 days in the office*