Campaign and Comms Lead

FBD Holdings plc; Dublin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Performance bonus

Pension contributions

Parental leave

Insurance discounts

Professional development

Wellbeing wallet

Lunch allowance

Hybrid work model

Job summary

FBD Holdings plc is seeking a Campaign Marketing Lead to join our Marketing Team. You will plan and deliver integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activities are delivered efficiently, accurately and on time.

The role involves developing content, coordinating assets for ATL/BTL campaigns, and collaborating with internal teams to improve engagement and effectiveness.

Qualifications

• 3+ years in a similar role, insurance/financial services experience preferred but not required.
• Degree in Marketing, Business Studies or equivalent.

Responsibilities

• Own end-to-end campaign execution across channels and CRM communications.
• Develop content for customer communications to boost engagement.
• Identify process and performance improvements for campaigns.
• Coordinate assets for ATL/BTL campaigns with media teams.
• Develop briefs, manage timelines, and secure approvals.
• Monitor performance, prepare regular KPI reports.
• Support budgeting, POs and invoicing.

Skills

Campaign management

Content development

Analytics

Stakeholder management

Project management

Communication

Education

Marketing or Business degree

Tools

MS Marketing

CRM platforms

Job description

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We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time.

Job Responsibilities

• Manage the execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines
• Working with internal teams, develop content required for customer communications to drive customer engagement
• Identify opportunities to improve campaign processes, customer engagement and marketing effectiveness
• Coordinate and deliver assets to ATL campaigns and product marketing campaigns in collaboration with Media lead
• Develop campaign briefs, manage timelines and coordinate creative assets and approvals
• Liaise with internal stakeholders, agencies and suppliers to ensure smooth campaign delivery
• Own content strategy for all products, producing content across multiple touchpoints to deliver on key performance metrics
• Be the marketing point of contact for sales collateral to support channel targets
• Input into campaign targeting and campaign scheduling
• Manage the annual campaign calendar in life for the existing Customer portfolio
• Monitor campaign performance, collate results and prepare regular marketing reports
• Providing regular reports on campaign performance, including KPI analysis and evaluation
• Support Senior Marketing Manager with annual planning and campaign budget tracking
• Manage POs and invoicing

Education

• 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors
• Will ideally have a degree in Marketing, Business Studies or equivalent

Experiences

• Experience in marketing campaign execution across multiple channels including ATL and BTL
• Experience in campaign asset development, aligned to overall brand
• Experience in Microsoft MS marketing preferred
• Strong project management and organisational skills
• Good analytical skills and confidence working with campaign data
• Candidate must be proactive, detail oriented and comfortable managing multiple projects simultaneously
• Candidate must be a self-motivated person who can work with a team and drive projects individually
• Excellent communication skills and ability to deal with people at all levels
• Experience working with external agency partners

MCC

CF designation does not apply to this role.

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This role is a pay grade C within the FBD Marketing department.

Closing dates for applications is 16th November 2026.

Our Benefits Include:

• Competitive performance-related bonus
• Employer pension contributions
• Paid maternity and paternity leave
• Discounts on insurance
• Professional Development Opportunities
• Wellness wallet and wellbeing initiatives
• Monthly lunch allowance*
• Hybrid working model: 3 days from home, 2 days in the office*