Campaigns Marketing Executive

Aviva; Dublin; Hybrid; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Competitive salary

Generous pension contributions

Annual performance related bonus

Health/dental insurance

1/2-day volunteering days

Job summary

Aviva in Ireland is seeking a Customer Marketing specialist on a 12-month fixed-term contract to develop and deliver customer marketing initiatives across the journey. You will use insights, data and partnerships to create campaigns that drive engagement, loyalty and growth.

You will collaborate across the business and with external partners to deliver measurable campaigns and communications, shaping the customer experience and supporting new business growth in a regulated financial services

Qualifications

• Experience in customer marketing, CVM, customer lifecycle marketing, customer engagement or campaign delivery roles.
• Strong analytical skills with the ability to translate customer and campaign data into actionable insights that drive business outcomes.
• Excellent presentation, communication and stakeholder management skills, with the ability to turn insights into compelling stories and recommendations for a variety of audiences.
• Experience using CRM, marketing automation or customer engagement platforms, with a strong understanding of customer journeys and customer communications.

Responsibilities

• Support the delivery of customer marketing and CVM campaigns across acquisition, onboarding, engagement, loyalty and retention journeys.
• Use customer insights, research and performance data to identify opportunities to improve customer experience, drive engagement and support new business growth.
• Develop and coordinate creative customer communications and marketing initiatives across multiple channels, helping to bring new ideas and approaches to customer engagement.
• Monitor campaign performance, analyse results and provide recommendations to optimise customer outcomes and commercial performance.
• Build strong relationships with internal stakeholders, suppliers and third-party partners to deliver customer-focused campaigns and solutions.

Skills

Customer marketing

CVM

Lifecycle marketing

Campaign delivery

Analytics

Stakeholder management

CRM platforms

Marketing automation

External partner management

Financial services experience

Tools

CRM platforms

Marketing automation

Customer engagement platforms

Job description

This is a great job for someone who is passionate about creating meaningful customer experiences and wants to play a key role in delivering innovative marketing campaigns that drive new business, customer engagement, loyalty and growth.

This is a 12-month Fixed Term Contract and an exciting opportunity to play a key role in developing and delivering customer marketing initiatives across the customer journey. Working closely with colleagues across the business and a range of external partners, you'll use customer insights, data and market knowledge to create engaging campaigns and communications that deliver value for our customers, support new business growth and strengthen customer relationships.

You'll bring a creative mindset and enjoy thinking differently about how to engage customers, using insights and data to develop compelling marketing activity that enhances the customer experience and delivers measurable results.

Duties & Responsibilities

• Support the delivery of customer marketing and CVM campaigns across acquisition, onboarding, engagement, loyalty and retention journeys.
• Use customer insights, research and performance data to identify opportunities to improve customer experience, drive engagement and support new business growth.
• Develop and coordinate creative customer communications and marketing initiatives across multiple channels, helping to bring new ideas and approaches to customer engagement.
• Monitor campaign performance, analyse results and provide recommendations to optimise customer outcomes and commercial performance.
• Build strong relationships with internal stakeholders, suppliers and third-party partners to deliver customer-focused campaigns and solutions.

Skills & Experience

• Experience in customer marketing, CVM, customer lifecycle marketing, customer engagement or campaign delivery roles.
• Strong analytical skills with the ability to translate customer and campaign data into actionable insights that drive business outcomes.
• Excellent presentation, communication and stakeholder management skills, with the ability to turn insights into compelling stories and recommendations for a variety of audiences.
• Experience using CRM, marketing automation or customer engagement platforms, with a strong understanding of customer journeys and customer communications.
• Experience managing relationships with external suppliers, agencies or third-party partners would be highly beneficial. Experience within financial services, insurance or another regulated industry would be an advantage.

What will you get for this role?

The work you do at Aviva will make a real difference to our customers. We will recognise your contributions and reward you. From competitive salaries to generous pension contributions and paid paternity leave; take a look through some of our employee benefits!

The expected pay range for this role will fall between €45,000 and €50,000 and salary offered will commensurate with candidate's level of skills and experience.

• A competitive market leading salary depending on skills, experience, and qualifications.
• Generous pension (employee contribution matching of up to 14% if you contribute 8%).
• Annual performance related bonus and pay review.
• Holiday allowance of 25 days plus bank holidays, and the option to buy/sell up to 5 additional days.
• Generous Health & dental insurance contributions.
• Aviva Matching Share Plan and Save As You Earn scheme and Approved Profit Share Scheme.
• TaxSaver Travel Scheme.
• Up to 40% discount for some Aviva products plus discounts for Friends and Family.
• Professional qualification support and transparent career progression plans.
• Brilliantly supportive policies including parental and carer’s leave.
• Flexible benefits to suit you, including sustainability options such as cycle to work .
• Make a difference, be part of our Aviva Communities and use your paid volunteering days to help others.
• We take your wellbeing seriously with lots of support and tools.
• We’re deeply invested in our people, our total reward package has so much to offer.

Aviva is for Everyone

Our diversity and inclusion policies and initiatives are shaping an environment where everyone feels welcome regardless of age, disability, race, ethnicity, gender, gender identity, religion, culture, sexual orientation, national origin, marital status, pregnancy, maternity or those with other caring responsibilities. Our approach helps to ensure that Aviva is a place which values difference and provides equal opportunities for all.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

We prefer all applications to be submitted online, however if you require an alternative method of applying, please contact [e-mail]