Business Development Representative

Sigmar Recruitment; Oranmore; On-site; EUR 50,000 - 70,000; Full time

Job summary

Sigmar Recruitment represents a growing B2B SaaS business delivering technology to home and social care providers across Ireland, the UK and Australia.

As BDR Team Lead you will recruit, onboard and coach a demo-booking team, own targets, KPI reporting in HubSpot and ensure a smooth BDR-to-AE handover.

You will collaborate with Marketing and Revenue Operations, maintain ICP lists, and uphold GDPR/PECR compliance, with clear career progression.

Qualifications

• 3+ years in B2B SaaS sales development.
• 1+ year of team leadership or coaching.
• Experience with HubSpot including sequences and dashboards.
• Strong data, forecasting and funnel metrics skills.
• GDPR/PECR compliance understanding.

Responsibilities

• Build, coach and manage outbound demo-booking team.
• Own targets for demo bookings across product portfolio.
• Manage activity KPIs and funnel conversion.
• Define ICP and maintain target account lists for UK & Ireland.
• Oversee data sourcing, enrichment and GDPR compliance.
• Own BDR reporting suite in HubSpot.

Skills

BDR leadership

HubSpot expert

Multichannel outreach

Forecasting

Cross-functional collaboration

GDPR/PECR knowledge

B2B SaaS sales

Data-driven mindset

Outbound messaging

Education

Bachelor’s degree

Tools

HubSpot CRM

LinkedIn Sales Navigator

Job description

Business Development Representative

About Your New Employer

• Join a growing B2B SaaS organisation providing technology that helps home care and social care providers deliver safer, better-evidenced services.
• Work for a purpose-led business operating across Ireland, the UK and Australia, in a market where technology can make a genuine difference.
• Become a key part of the company’s growth engine, working closely with Marketing, Sales and Revenue Operations to build and scale a high-performing outbound function.

About Your New Job

As the BDR Team Lead, you will build, coach and manage an outbound demo-booking team. You will own the outbound engine from target account selection and messaging through to qualification, reporting and the handover of opportunities to Account Executives.

You will:

• Recruit, onboard and coach a team of BDRs through regular one-to-ones, team stand-ups and call-coaching sessions.
• Create structured ramp plans and clear development pathways from BDR to Senior BDR or Account Executive.
• Own monthly and quarterly demo-booking targets across the organisation’s product portfolio.
• Manage activity KPIs, funnel conversion rates, demo show rates and speed-to-lead performance.
• Work with Marketing and Sales to define the Ideal Customer Profile and maintain accurate target account lists across the UK and Ireland.
• Oversee list building, data sourcing, enrichment, HubSpot data quality and compliant outreach under GDPR and PECR.
• Turn marketing campaigns, product launches and events into effective outbound sequences, scripts and talk tracks.
• Test messaging and cadences, report on performance and share market feedback with Marketing.
• Set and maintain qualification standards with Sales leadership, ensuring a smooth BDR-to-AE handover.
• Own the BDR reporting suite in HubSpot, covering activity, sequence performance, conversion, sourced pipeline and forecast demo volumes.
• Maintain HubSpot sequences, workflows, lead routing, templates and reporting dashboards.
• Administer the BDR technology stack and budget while continually improving processes and removing unnecessary administration.
• Agree annual and quarterly targets with senior leadership, build capacity plans and manage the team’s commission plan.

What Skills You Need

• At least three years’ experience in sales development or business development within a B2B SaaS environment.
• At least one year’s experience leading, mentoring or coaching a team, ideally an outbound or demo-booking team.
• Strong, hands‑on experience with HubSpot, including sequences, workflows, lead routing, lifecycle stages, lead scoring, custom properties, reports and dashboards.
• A proven ability to coach and develop individuals while creating a high‑performing team culture.
• Strong outbound expertise, including multichannel cadences, written messaging and prospect engagement.
• Confidence working with data, forecasting, target setting and funnel performance metrics.
• Excellent collaboration skills, with the ability to work effectively across Marketing, Sales and Revenue Operations.
• A practical understanding of GDPR and PECR as they apply to outbound prospecting.

Experience with the following would be advantageous:

• RevOps or Sales Operations, including lifecycle design, SLAs, attribution, pipeline reporting and CRM governance.
• HubSpot certifications, particularly Sales Hub Software, Reporting or RevOps.
• Selling into the health and social care sector or another regulated market.
• Diallers, data enrichment tools and LinkedIn Sales Navigator.
• Commission plan administration.
• A bachelor’s degree in Business, Marketing or a related discipline.

What's on Offer

• The opportunity to build and lead an outbound function within a growing, purpose-led SaaS business.
• Significant ownership over team performance, sales development processes, technology and strategy.
• A collaborative environment with close exposure to Marketing, Sales, Revenue Operations and senior leadership.
• Competitive salary based on experience.
• Clear opportunities for career progression, team development and professional growth.

Location: [Insert location]
Salary: Competitive, depending on experience