Brand Manager — Beauty & OTC (Pharma)

Prism Executive Ltd; Mullingar; On-site; EUR 45,000 - 65,000; Full time

Job summary

Prism Executive Ltd in Mullingar is seeking a Brand Manager to develop and execute brand strategies across OTC and beauty brands, driving growth and market share. You will collaborate with the wider commercial team including Field Sales, Key Accounts and Inside Sales to maximise opportunities.

The ideal candidate has 2-4 years' brand management experience in pharmacy/health/beauty/FMCG, strong strategic thinking, and a track record of successful campaigns.

Qualifications

• 2-4 years of experience in a similar brand management role within the pharmacy, health, beauty, or FMCG sectors.
• Proven track record of delivering successful brand campaigns and driving growth.
• Degree in Marketing, Business, or a related field; CIM is desirable.

Responsibilities

• Lead the development and execution of strategic marketing plans for assigned OTC and beauty brands across all channels and aligned with business objectives.
• Build strong relationships with brand principals, retailers, and key trade partners and ensure alignment on marketing and sales initiatives.
• Develop and implement marketing campaigns, with a strong focus on trade marketing including POS, promotions, and in-store activations.
• Work closely with the sales team to support key pharmacy accounts with tailored brand plans and initiatives.
• Lead the creation and delivery of integrated marketing campaigns (digital, social, experiential, PR). Oversee product launches, limited editions, in-store promotions and seasonal activations.
• Oversee digital and traditional media campaigns, working with internal and external partners to maximise impact.
• Support new product launches with comprehensive 360-degree marketing plans and channel strategies.
• Work cross-functionally with sales, finance and operations teams.
• Organise & represent the brand at industry events and trade shows.

Skills

Brand management

Strategic thinking

Commercial acumen

Project management

Communication

Stakeholder management

Education

Marketing/Business degree

Job description

Prism Executive Ltd in Mullingar is seeking a Brand Manager to develop and execute brand strategies across OTC and beauty brands, driving growth and market share. You will collaborate with the wider commercial team including Field Sales, Key Accounts and Inside Sales to maximise opportunities.

The ideal candidate has 2-4 years' brand management experience in pharmacy/health/beauty/FMCG, strong strategic thinking, and a track record of successful campaigns.