Brand Manager - Hybrid, Generics & Specialty Growth

Accord Healthcare; Cork; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Holiday

Pension scheme

Bonus

Job summary

Accord Healthcare in Cork, Ireland is seeking a Brand Manager for a 12-month FTC in a hybrid role. You will lead generic and specialty brand strategy, drive campaigns and tactical execution to deliver commercial success.

You will collaborate with sales and cross-functional teams, use market insights, create engaging content, and optimise programs to engage customers across the journey. Pharma launches and PromoMats experience are preferred.

Qualifications

• A business administration, marketing or sciences degree is required.
• Knowledge of the Pharmaceutical Industry and the IPHA/MFI Code of Compliance.
• An understanding of the national health environment including its structure, policy and key members.
• Track record of success supporting commercial launches and/or lifecycle management.
• Prior experience of product launches in the pharmaceutical industry is preferred.
• Prior experience of Veeva PromoMats (or similar approval system) is preferred.

Responsibilities

• Driving Generic and Speciality Brand strategy and performance through planning and campaigns.
• Deliver strategic marketing & communications activities to position Accord brands for commercial success.
• Create engaging content and optimise marketing programs to engage customers across the journey.
• Strong cross-functional teamwork to grow Generics and Speciality Brands.
• Collaborate with sales teams to capture customer insights and implement into campaigns.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Project management

Customer insights

Education

Business Administration, Marketing or Sciences degree

Tools

Veeva PromoMats

Job description

Accord Healthcare in Cork, Ireland is seeking a Brand Manager for a 12-month FTC in a hybrid role. You will lead generic and specialty brand strategy, drive campaigns and tactical execution to deliver commercial success.

You will collaborate with sales and cross-functional teams, use market insights, create engaging content, and optimise programs to engage customers across the journey. Pharma launches and PromoMats experience are preferred.