Brand Manager

The People Group; Mullingar; On-site; EUR 40,000 - 45,000; Full time

Job summary

The People Group is seeking a Brand Manager to lead a portfolio of consumer health and beauty brands from Mullingar. You will work with brand partners, retailers and internal teams to shape marketing strategies that raise awareness and drive sales.

You will plan and execute a range of activities including promotional campaigns, in-store activations, digital and PR, and support new product launches. This role offers leadership backing and opportunities to influence growth.

Qualifications

• Minimum 2 years in brand management within pharmacy, health, beauty or FMCG.
• Experience developing and executing brand strategies and campaigns.
• Strong understanding of consumer behaviour, market trends and channel dynamics.
• Commercially minded with ability to identify opportunities to drive sales and brand growth.
• Degree in Marketing or related field; CIM desirable.

Responsibilities

• Develop and grow a portfolio of consumer health and beauty brands.
• Shape marketing strategies to build brand awareness and drive sales.
• Plan and deliver promotional campaigns, in-store activations, digital and PR.
• Lead new product launches and ensure campaigns are well planned and delivered.
• Collaborate with internal teams and external partners to support growth and events.

Skills

Brand management

Marketing campaigns

Consumer behaviour

Communication & presentation

Project coordination

Education

Degree in Marketing or Business

CIM qualification desirable

Job description

An exciting opportunity has arisen for a Brand Manager to join an established business operating within the consumer health, beauty and FMCG sectors.

This role offers the opportunity to develop and grow a portfolio of brands within a supportive environment, with strong leadership backing and the opportunity to work closely with an experienced management team.

The successful candidate will play a key role in developing brand strategies, identifying growth opportunities and maximising commercial performance, working collaboratively with internal teams and external partners to support the continued success of the business.

The Role:

As Brand Manager, you will play an important role in developing and growing a portfolio of consumer health and beauty brands. Working closely with brand partners, retail customers and internal teams, you will help shape marketing strategies that build brand awareness, strengthen market presence and drive sales growth. You will be involved in planning and delivering a range of marketing activities, including promotional campaigns, in-store activations, digital and social media, PR and seasonal initiatives. A key part of the role will be supporting new product launches and ensuring campaigns are well planned and delivered effectively across relevant channels. Working alongside sales, finance and operations, you will help ensure marketing plans align with wider business goals and deliver measurable results. With strong support from the leadership team, this is an excellent opportunity to take ownership of brand development, contribute new ideas and make a real impact on the continued growth of the business. The role will provide opportunities to build valuable industry relationships and represent the brands at relevant events and trade shows.

Requirements:

• Minimum 2years experience in brand management within pharmacy, health, beauty or FMCG.
• Experience developing and executing brand strategies and marketing campaigns.
• Strong understanding of consumer behaviour, market trends and channel dynamics.
• Commercially minded, with the ability to identify opportunities to drive sales and brand growth.
• Excellent project coordination and organisational skills.
• Strong communication and presentation skills, with the ability to engage stakeholders effectively.
• Degree in Marketing, Business or a related discipline; CIM qualification desirable.
• A results-driven approach with the ability to translate marketing plans into measurable commercial outcomes.

Location:

Westmeath - Office Based

Salary:

40k - 45k

Job Ref:

9623PL

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