Brand Manager

Accord Healthcare; Cork; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Holiday

Pension scheme

Bonus

Job summary

Accord Healthcare in Cork, Ireland is seeking a Brand Manager for a 12-month FTC in a hybrid role. You will lead generic and specialty brand strategy, drive campaigns and tactical execution to deliver commercial success.

You will collaborate with sales and cross-functional teams, use market insights, create engaging content, and optimise programs to engage customers across the journey. Pharma launches and PromoMats experience are preferred.

Qualifications

• A business administration, marketing or sciences degree is required.
• Knowledge of the Pharmaceutical Industry and the IPHA/MFI Code of Compliance.
• An understanding of the national health environment including its structure, policy and key members.
• Track record of success supporting commercial launches and/or lifecycle management.
• Prior experience of product launches in the pharmaceutical industry is preferred.
• Prior experience of Veeva PromoMats (or similar approval system) is preferred.

Responsibilities

• Driving Generic and Speciality Brand strategy and performance through planning and campaigns.
• Deliver strategic marketing & communications activities to position Accord brands for commercial success.
• Create engaging content and optimise marketing programs to engage customers across the journey.
• Strong cross-functional teamwork to grow Generics and Speciality Brands.
• Collaborate with sales teams to capture customer insights and implement into campaigns.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Project management

Customer insights

Education

Business Administration, Marketing or Sciences degree

Tools

Veeva PromoMats

Job description

Role: Full-time, 12 month FTC (Fixed Term Contract)

Location: Cork, Ireland (Hybrid)

Salary: Competitive + bonus + benefits

The Role:

This is a hybrid role and the the Brand Manager will be responsible for:

• Driving Generic and Speciality Brand strategy and performance by leading on strategic planning, marketing campaigns and tactical execution.
• Delivering strategic performance-driven Marketing & Communications activities, including positioning the Accord brand and products for commercial success, through market research, customer insights and competitor intelligence.
• Creating engaging marketing and communication content, providing optimal sales force support and optimising marketing programs to ensure best in class customer engagement through every facet of the customer journey.
• Strong cross-functional team working to drive the growth of the Generics and Speciality Brands.
• Close collaboration with the sales teams to ensure customer insights are gathered and implemented into campaigns.

The Person:

• Business administration, marketing or sciences degree is required
• Knowledge of the Pharmaceutical Industry and the IPHA/MFI Code of Compliance
• A good understanding of the national health environment including its structure, policy, key members.
• A track record of success supporting commercial launches and/or lifecycle management.
• Prior experience of product launches in the pharmaceutical industry is preferred
• Prior experience of Veeva PromoMats (or similar approval system) is preferred.
• Dynamic and history of project management in previous roles

The Rewards:

In return, we offer a competitive salary and rewards package (including holiday, bonus and pension scheme). Not to mention the opportunity to genuinely make a difference in a new and dynamic role within a progressive and expanding business, at an exciting time of growing international reach.