Brand Manager

Alternatives; Connacht; Hybrid; EUR 53,000 - 65,000; Full time

Benefits offered by this job

Pension

Car Allowance

Hybrid working

Growth opportunities

Community brand

Job summary

Alternatives in Ireland is seeking a Brand Manager to own and reinvigorate a beloved Irish food brand. You will shape strategy and bring it to life across packaging, digital, social and consumer communications.

The role collaborates with commercial, category, innovation and agencies to deliver growth. The position requires FMCG brand management experience, a degree in Marketing or equivalent, and strong knowledge of the Irish grocery landscape.

Qualifications

• Experience in FMCG brand management, ideally in food.
• Degree in Marketing or a related discipline, or equivalent experience.
• Strong understanding of the Irish grocery and retail landscape and shopper behaviour.
• Experience working with external agencies.
• Comfortable working with consumer, market and sales data.
• Strong strategic and commercial thinking, turning insight into action.
• Experience developing brands across packaging, communications and digital channels.
• Strong project management skills and ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Curious, proactive and commercially minded, with fresh thinking and new ideas.

Responsibilities

• Develop and execute annual and long-term brand strategies aligned to commercial objectives.
• Use consumer, shopper and market insight to identify growth opportunities.
• Lead brand planning, budgeting and performance reviews.
• Manage NPD and EPD projects, including the three-year innovation pipeline.
• Develop business cases, forecasts and post-launch reviews.
• Lead integrated brand campaigns across digital, social and shopper marketing.
• Manage agency relationships and ensure high-quality delivery within budget.
• Lead packaging development and artwork approval.
• Oversee brand content and digital/social activity.
• Work closely with sales and category teams on retailer presentations, range reviews and joint business planning.
• Monitor sales, competitor, pricing and promotional performance to identify opportunities.
• Manage marketing investment and optimise return on marketing investment.
• Prepare regular brand performance updates for senior stakeholders.
• Maintain brand guidelines and ensure consistency across all touchpoints.

Skills

Brand management

Market analysis

Stakeholder management

Digital branding

Project management

Strategic thinking

Communication

Consumer insights

Education

Degree in Marketing or related discipline

Job description

Brand Manager
An exciting opportunity has arisen to join a leading FMCG business and take ownership of a well-established, much-loved Irish food brand.
This is a high-profile brand with strong consumer awareness and a long heritage, and the opportunity now is to reinvigorate and modernise the brand for its next phase of growth.
Working closely with commercial, category, innovation and agency teams, you’ll play a key role in shaping brand strategy and bringing it to life across packaging, innovation, digital, social and consumer communications.

The Role

• Develop and execute annual and long-term brand strategies aligned to commercial objectives.
• Use consumer, shopper and market insight to identify growth opportunities.
• Lead brand planning, budgeting and performance reviews.
• Manage NPD and EPD projects, including the three-year innovation pipeline.
• Develop business cases, forecasts and post-launch reviews.
• Lead integrated brand campaigns across digital, social and shopper marketing.
• Manage agency relationships and ensure high-quality delivery within budget.
• Lead packaging development and artwork approval.
• Oversee brand content and digital/social activity.
• Work closely with sales and category teams on retailer presentations, range reviews and joint business planning.
• Monitor sales, competitor, pricing and promotional performance to identify opportunities.
• Manage marketing investment and optimise return on marketing investment.
• Prepare regular brand performance updates for senior stakeholders.
• Maintain brand guidelines and ensure consistency across all touchpoints.

What We're Looking For

• Experience in a Brand Manager or Assistant Brand Manager position within FMCG, ideally food.
• Degree in Marketing, or a related discipline, or equivalent experience
• Strong understanding of the Irish grocery and retail landscape and shopper behaviour.
• Experience working with external agencies.
• Comfortable working with consumer, market and sales data.
• Strong strategic and commercial thinking, with the ability to turn insight into action.
• Experience developing brands across packaging, communications and digital channels.
• Strong project management skills and the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• Curious, proactive and commercially minded, with a genuine appetite for fresh thinking and new ideas.

What's on offer

• Salary: circa £50,000
• Benefits to include Pension and Car Allowance
• Hybrid working
• Opportunities to grow and build within the business
• Work with a brand that is well loved and ingrained within in the community

Location

Northern Ireland | Hybrid
The role is based at the company's Northern Ireland site, with hybrid flexibility depending on where you are based. Some additional travel will be required.