Brand Manager

Force Recruitment and Outsourcing; Cork; On-site; EUR 60,000 - 85,000; Full time

Job summary

Force Recruitment and Outsourcing is seeking a Brand Marketing professional to drive generic and speciality brand strategy and performance in Ireland. You will deliver strategic and performance-driven marketing and communications activities, shaping brand positioning through market research and customer insights.

Collaborating across cross-functional teams, you will champion campaigns, manage budgets and forecast product opportunities to support commercial success.

Qualifications

• Understand market and business trends to create brand strategies and long-range plans.
• Provide local market insights and input into broader corporate strategies.
• Plan for evolving market access environments and coordinate with cross-functional teams.

Responsibilities

• Lead brand planning to develop robust plans for local markets.
• Ensure campaigns align with corporate strategy and meet high standards.
• Forecast opportunities and product demand with accuracy.
• Manage budgets, resources and timelines to drive efficient planning.
• Collaborate with sales to translate insights into effective campaigns.

Skills

Action-oriented

Customer-focused

Problem-solving

Results-driven

Education

Business Administration / Marketing / Life Sciences degree

Tools

Veeva PromoMats

Microsoft Office

Job description

Responsible for driving Generic and Speciality Brand strategy and performance through strategic planning, marketing campaigns and tactical execution.

Deliver strategic, performance-driven Marketing & Communications activities, including positioning brands and products for commercial success through market research, customer insights and competitor intelligence.

Create engaging marketing and communication content, provide effective sales force support and optimise marketing programmes to ensure best-in-class customer engagement throughout the customer journey.

Work collaboratively across cross-functional teams to drive the growth of Generic and Speciality Brands. Partner closely with sales teams to ensure customer insights are gathered and translated into effective campaigns.

Specific Job Responsibilities

• Understand and apply pharmaceutical market and business trends to the creation and execution of brand strategy and long-range portfolio planning.
• Provide local market insights and input into broader corporate strategies and plans.
• Understand, communicate and plan for evolving local market access environments for each brand, working alongside relevant cross-functional teams.
• Lead the brand planning process to develop and implement robust brand plans, demonstrating a strong understanding of customer segments and the customer journey.
• Ensure brand campaigns align with corporate strategy, are appropriate for the local market and are delivered to a high standard.
• Support the development of forecasts, business cases and financial models.
• Take full accountability for brand marketing spend (A&P).
• Forecast new product opportunities and existing product demand to a high level of accuracy.
• Effectively manage internal and external resources, including time, budgets and suppliers, to meet business objectives and drive efficient planning.
• Track market and brand performance against forecasts and key performance indicators (KPIs).
• Monitor key initiatives to ensure adherence to agreed budgets and timelines.
• Manage and maintain marketing materials and resources, ensuring commercial teams can access them efficiently and responsibly.
• Build effective relationships with cross-functional colleagues and teams.
• Ensure proactive and timely compliance with applicable legal, regulatory and company policies.

Core Competencies

• Action-oriented: Demonstrates a proactive approach and a strong team spirit.
• Customer-focused: Delivers activities and initiatives that support customer satisfaction and engagement.
• Problem-solving: Effectively addresses challenges and drives successful outcomes.
• Results-driven: Contributes positively to business performance, keeping strategic objectives and desired outcomes in mind.

Relevant Functional/Technical Skills and Industry Experience

• Strong knowledge of the pharmaceutical industry and the applicable industry code of practice.
• Good understanding of the national and regional healthcare environment, including its structure, policies and key stakeholders.
• Proven track record of supporting successful commercial product launches and/or lifecycle management.
• Previous experience managing product launches within the pharmaceutical industry.
• Experience with Veeva PromoMats or a similar promotional materials approval system is essential.
• Strong project management skills demonstrated in previous roles.
• Excellent interpersonal and communication skills.
• Ability to take initiative and become directly involved in planning, problem-solving and execution within a team environment.
• Commitment to continuously developing product and marketing knowledge.
• Strong IT skills, particularly Microsoft Office applications, including Excel and PowerPoint.

Relevant Professional/Educational Background

• Degree in Business Administration, Marketing, Life Sciences or a related discipline.