Brand Manager Oncology

Daiichi Sankyo Europe GmbH; Dublin; Presencial; EUR 77.000 - 128.000; Jornada completa

Descripción de la vacante

Daiichi Sankyo Europe GmbH in Ireland seeks a senior Marketing Lead to develop and execute the local brand plan aligned with regional and global strategy. You will lead omnichannel engagement, enablement, and distribution, and work with cross-functional teams to align product positioning, messaging and account plans.

You will translate scientific data into compelling promotional content, design training for Key Account Managers in oncology, support business planning, and drive launches,

Formación

• Primary Degree in a business or science related area
• Minimum 5 years experience within the pharmaceutical industry, including marketing, sales or commercial roles
• Oncology experience preferred

Responsabilidades

• Develop and execute the local brand plan aligned with Regional and Global marketing strategy
• Lead development and implementation of customer centric omnichannel engagement plans, driving enablement and distribution
• Collaborate with cross-functional teams to align on product positioning, messaging and account plans; identify areas for insights to support decisions and improve user journeys
• Analyze market research and dynamics to identify trends and opportunities and integrate findings into brand strategy
• Translate complex scientific data into compelling marketing messages and educational materials
• Design and implement training programs for Key Account Managers to enhance product knowledge and sales effectiveness in oncology
• Support business planning activities including forecasting, resource planning and budget management
• Lead lifecycle management initiatives and support launches, indication expansions and growth opportunities
• Ensure KAMs are equipped with latest marketing tools and strategies to communicate brand value to healthcare professionals
• Maintain up-to-date knowledge of clinical data, research developments, and competitive landscape
• Establish and maintain relationships with key opinion leaders and stakeholders in oncology
• Ensure marketing activities comply with policies, codes, and standards

Conocimientos

Omnichannel marketing

Stakeholder management

Digital marketing

Communication skills

Regulatory compliance

Oncology knowledge

Data translation to messaging

Educación

Primary Degree in business or science

Descripción del empleo

At Daiichi Sankyo, we are united by a single purpose, to improve lives around the world through innovative medicines. With a legacy of innovation since 1899, a presence in more than 30 countries, and more than 19,000 employees, we are advancing breakthrough therapies in oncology, cardiovascular disease, rare diseases, and immune disorders. Guided by our 2030 vision to "be an innovative global healthcare company contributing to the sustainable development of society", we are shaping a healthier, more hopeful future for patients, their families, and society.

Purpose of the function

Roles and Responsibilities

• Develop and execute the local brand plan aligned with Regional and Global marketing strategy
• Lead the development and implementation of customer centric omnichannel engagement plans, driving enablement and distribution
• Collaborate with the cross-functional team to align on product positioning, messaging and account plansIn close cooperation with Business Insights Manager, identify areas for increased insights to support decisions, monitor performance and continuously improve user journeys
• Analyse market research and market dynamics to identify trends, opportunities and integrate findings into brand strategy
• Translate complex scientific data into compelling marketing messages and educational materials for internal and external stakeholder
• Design and implement comprehensive training programs for Key Account Managers to enhance their product knowledge and sales effectiveness in oncology
• Support buinsess planning activities including forecasting, resource planning and budget management
• Lead lifecycle management initiatives and support successful execution of launches, indication expansions and growth opportunities
• Ensure Key Account Managers are equipped with the latest marketing tools and strategies to effectively communicate brand value and engage with healthcare professionals
• Serve as a product expert, maintaining up-to-date knowledge of the latest clinical data, research developments, and competitive landscape
• Establish and maintain relationships with key opinion leaders and stakeholders in the oncology field
• Ensure that marketing activities are conducted in accordance with compliance policies, codes & standards.

Further Roles and Responsibilities

Education & Experience

• Primary Degree, preferably in a business or science related area
• Minimum 5 years experience within the pharmaceutical industry, including experience in marketing, sales or commercial roles.
• Oncology experience preferred

Skills And Additional Requirements

• Proven track record of successfully implementing impactful omnichannel initiatives and customer journeys
• Excellent ability to partner with multiple-stakeholders in a dynamic environment with a "can do” attitude
• Hands-on proactive approach and accountability
• Ability to translate scientific data into clear and concise promotional messaging
• Proven relationship-building skills with scientific leaders
• Strong communication skills
• In-depth understanding of digital marketing
• Knowledge of Compliance and Regulatory requirements and standards

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Salary Range

EURO€76,931.00 - EURO€128,218.00