Brand & Key Accounts Lead – Dublin (Hybrid)

AstraZeneca; Dublin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Competitive Salary & Benefits

Job summary

AstraZeneca in Dublin is seeking a Brand & Key Account Manager to support the development, implementation, and execution of the brand strategy in the Irish market. The role collaborates with sales, medical, IBEX, diagnostics, market access, and franchise teams to meet sales targets and deliver strategic plans.

The position emphasizes key account planning, cross-functional teamwork, and multi-channel marketing to drive growth and optimise engagement with influential customers across oncology and

Qualifications

• Degree qualified – scientific, marketing, business.
• Strong commercial pharmaceutical experience with a strong performance track record.
• Experience working in a customer facing environment.
• Strong sales and/ or marketing leadership with a successful track record of growing market share.
• Success working as part of cross-functional teams with great communication skills.

Responsibilities

• Tactical delivery, localisation, and execution of the marketing plan across various channels.
• Manage brand sales forecast and annual brand marketing budget.
• Drives the creation of content to deliver an engaging brand experience across channels.
• Manage external vendors (including creative agencies, market research agencies, meeting partners).
• Manage the promotional asset approval process with cross-functional partners.
• Use insights and performance data to ensure effective tactical execution - including account planning, targeting and segmentation.
• Effective promotion to senior/influential customers within a defined set of key accounts through enhanced key account management working.
• External engagement with key stakeholders, influencers, and decision makers (including consultants, specialist registrars, specialist nurses and pharmacists) to understand account needs.
• Develop and implement strategic account plans to drive sales growth and maximize the value of each key account.

Skills

Brand strategy & execution

Key account management

Cross-functional collaboration

Sales & marketing leadership

Relationship development

Education

Bachelor's degree in life sciences or marketing

Job description

AstraZeneca in Dublin is seeking a Brand & Key Account Manager to support the development, implementation, and execution of the brand strategy in the Irish market. The role collaborates with sales, medical, IBEX, diagnostics, market access, and franchise teams to meet sales targets and deliver strategic plans.

The position emphasizes key account planning, cross-functional teamwork, and multi-channel marketing to drive growth and optimise engagement with influential customers across oncology and