Brand & Customer Growth Manager

AstraZeneca; Dublin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

AstraZeneca in Dublin is seeking a Brand and Customer Manager to support development and execution of the brand strategy in the Irish market. The role involves collaboration with sales, medical, IBEX, diagnostics, market access and franchise teams to implement plans and deliver sales targets.

You will drive tactical delivery, content creation, vendor management and account planning across channels, using insights to improve segmentation and performance, with a hybrid work model in Dublin.

Qualifications

• Degree qualified – scientific, marketing, business.
• Strong pharmaceutical industry experience.
• Experience in a customer facing environment.
• Strong sales or marketing leadership with growth in market share.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Tactical delivery, localisation, and execution of the marketing plan across channels.
• Manage brand sales forecast and annual budget.
• Drives the creation of content to deliver an engaging brand experience across channels.
• Manage external vendors (including creative agencies, market research agencies, meeting partners).
• Manage the promotional asset approval process with cross-functional partners.
• Use insights and performance data to ensure effective tactical execution - including account planning, targeting and segmentation.
• Effective promotion to senior/influential customers within a defined set of key accounts through enhanced key account management working.
• External engagement with key stakeholders, influencers, and decision makers to understand account needs.
• Develop and implement strategic account plans to drive sales growth and maximize the value of each key account.

Skills

Commercial awareness

Cross-functional teamwork

Sales leadership

Marketing leadership

Communication skills

Education

Bachelor's degree

Job description

AstraZeneca in Dublin is seeking a Brand and Customer Manager to support development and execution of the brand strategy in the Irish market. The role involves collaboration with sales, medical, IBEX, diagnostics, market access and franchise teams to implement plans and deliver sales targets.

You will drive tactical delivery, content creation, vendor management and account planning across channels, using insights to improve segmentation and performance, with a hybrid work model in Dublin.