B2B Digital Marketing Lead - Email & Growth

Fáilte Ireland; Leinster; Presencial; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Public sector benefits

Descripción de la vacante

Fáilte Ireland is seeking a seasoned digital marketing professional to lead and implement the Email Marketing Transformation Programme, establishing new capabilities, governance, customer journeys and performance measurement.

You will develop B2B campaigns across owned channels, use insights for segmentation, personalisation and ROI improvements, and collaborate across teams to integrate email marketing into the wider digital ecosystem.

Formación

• 3+ years in digital marketing, email marketing or related role
• Experience delivering digital campaigns/transformation projects
• Strong knowledge of segmentation, personalisation and performance reporting
• Proficiency with CRM, analytics and marketing platforms
• Knowledge of Irish tourism sector and bilingual digital content (Irish/English)
• Teamwork, Project management and Leveraging technology

Responsabilidades

• Lead the delivery and governance of the Email Marketing Transformation Programme.
• Develop and execute B2B digital marketing campaigns across owned channels.
• Use data-driven insights to improve engagement, segmentation and ROI.
• Collaborate across business, technology, data and content teams to integrate email marketing.
• Support campaign reporting, insights and continuous improvement.
• Plan and optimise campaigns with internal stakeholders and agency partners.
• Maintain and optimise FailteIreland.ie content and email schedules.
• Monitor KPI performance and provide regular reporting.

Conocimientos

Digital marketing

Email marketing

CRM systems

Power BI

Google Analytics

Microsoft Dynamics 365

Content calendars

Project management

Stakeholder management

Educación

QQI Level 6 Marketing/Digital Marketing

Herramientas

Microsoft Dynamics 365

Google Analytics

Descripción del empleo

Fáilte Ireland is seeking a seasoned digital marketing professional to lead and implement the Email Marketing Transformation Programme, establishing new capabilities, governance, customer journeys and performance measurement.

You will develop B2B campaigns across owned channels, use insights for segmentation, personalisation and ROI improvements, and collaborate across teams to integrate email marketing into the wider digital ecosystem.